Over its 30-year history, Rosewood has redefined ultra-luxury hospitality by creating new iconic properties like Rosewood Mansion on Turtle Creek in Dallas and Las Ventanas al Paraiso, A Rosewood Resort in Los Cabos, and by recreating classics such as The Carlyle, A Rosewood Hotel in New York and Rosewood Little Dix Bay in the British Virgin Islands. Unlike many chain operators, Rosewood believes that the creation of a new property is an art and not a science of standardization. Through its A Sense of Place® philosophy, Rosewood seeks to reflect a destination's unique culture, history and geography in the design and operation of the hotel. Looking ahead, Rosewood will continue to focus on creating landmark hotels and resorts through ground-up development, redevelopment of existing structures, and repositioning and re-branding of assets with ultra-luxury, Rosewood potential.
Our Vision: Fulfill the dreams of our employees, guests and owners
Our Mission: To be recognized and respected as the consummate operator of ultra-luxury hotels in desirable destinations throughout the world.
Our History: Rosewood Hotels & Resorts has firmly established itself at the pinnacle of the highly specialized niche market of ultra-luxury hotels. The vision of luxurious, residential-style hotels began with Caroline Rose Hunt over 30 years ago when she opened the first Rosewood hotel, The Mansion on Turtle Creek in Dallas. Mrs. Hunt's goal with The Mansion, which has since been realized at every ensuing Rosewood hotel and resort, was to create an ambience of elegance without ostentation, an unrivalled level of personal service and meticulous attention to detail. Each property acts as the quintessential expression of its location. This long-standing philosophy of the company has become its guiding principle, A Sense of Place®. Today, a team of seasoned hoteliers brings this concept to a growing portfolio of national and international luxury hotel markets.
We respect our guests, employees and owners.
We deliver exceptional service to our guests.
We encourage every individual's contributions and personal growth.
We honor diversity.
We foster work environments that provide personal pride through job satisfaction and a balanced life.
We embrace the environment and surroundings.
We promote open communications, innovation and creativity.
Rosewood is a global operator of luxury hotels and resorts with 17properties in seven countries and an exciting pipeline of new projects. The company evaluates development opportunities around the world for projects ranging from urban hotels in major international cities to resort projects in mountain, golf or tropical destinations. While there is no set "template" for a Rosewood property, the company seeks projects with the right mass of dedicated room product, often complemented by additional branded and serviced residences.
In evaluating new opportunities, Rosewood is highly selective, seeking out projects with 1) an experienced development team with a track record of success, 2) a premier location sought by Rosewood guests and 3) a one-of-a-kind product that can become best in market. Rosewood's support of new development opportunities includes the full attention of a robust corporate infrastructure, including technical assistance during design and construction, pre-opening and launch activities, the Rosewood brand and corresponding marketing services, systems and technology support, and ongoing professional management services.
The Rosewood Difference
- Over 30 years of luxury hotel and resort operating experience
- Deep experience in both creating new hotels and redeveloping, repositioning and re-launching iconic properties
- A team of seasoned luxury hotel industry veterans
- A comprehensive and fully integrated Sales & Marketing platform:
- Global sales offices in Los Angeles, New York, Dallas, Chicago, London and Dubai
- Extensive public relations, marketing and advertising resources and programs
- Cutting-edge Customer Relations Management platform with detailed customer database
- Robust e-commerce program: Web sites, e-mail campaigns, web partnerships
- Central Reservations Office, dedicated GDS Code (RW) and toll-free number,
- Expertise in Food & Beverage, spa and specialty outlet development and operation
- Leading-edge technology and systems support with experience implementing and operating best-of-breed revenue management and hotel accounting applications
- 17 iconic hotels and resorts in seven countries
- One-of-a-kind luxury properties, each unique in design and personality
- Common thread of impeccable Rosewood service and attention to detail
- Extensive recognition and awards
- Significant ADR, Occupancy and RevPAR premiums over competing luxury operators
- Track record of attractive hotel real estate returns
- $400mm in revenue under management
- 4,600+ employees under management
- Rosewood and Owner/Developer collaboration
- Flexible approach to product design and programming where creating A Sense of Place® is the priority
- Access to distinguished and loyal Rosewood guests
Design & Operating Philosophy
A Sense of Place® Since our founding in 1979, we have bestowed on each of our properties a one-of-a-kind ambience and style. Whether in one of the world's great cities or on a remote tropical isle, each is designed to enhance every aspect of a guest's experience by reflecting the location's culture, history and geography. It is our belief that true world-class status is achieved only when a hotel or resort combines the values and traditions of its host community with exceptional service, a luxury product and incredible attention to detail. Rosewood has strong working relationships with hotel architects and designers around the world and can provide recommendations for a particular project or explore new relationships as appropriate.
- Collection vs. chain approach
- A celebration of what is unique about the location, architecture and history
- Creating new masterpieces, re-creating classics
The Rosewood brand is built on a reputation for unparalleled attention to detail and impeccable personal service. It represents dining experiences that are memorable, inventive and considered among the world's finest; spa treatments and facilities that are renowned for providing the ultimate in pampering and relaxation; and, the sense that each of our distinctive properties is the only destination of choice for discriminating guests. Through advertising, collateral, direct mail, public relations, trade show events and regional sales office efforts, the Rosewood brand is consistently reinforced. In naming hotels and resorts, we seek to leverage the allure of the Rosewood brand while building on the location or identity of an individual property. This theme is reflected in the complementary branding of Rosewood Residences®, Sense® spas, Rosewood Suites and other branded amenities and in-room products.
In addition to developing and operating distinguished world-class properties, Rosewood is committed to providing unique, value-added amenities for buyers in residential developments where there is a Rosewood hotel or resort. Through our Rosewood Reserve program, we recognize residence owners with VIP treatment and discounts at other properties in our portfolio.
Rosewood has extensive experience in mixed-use development--over half of Rosewood properties have a managed, serviced residential component. Rosewood Residences generate significant price premiums over non-branded, non-serviced residences. Value drivers of these sales price premiums include Rosewood brand affiliation, luxury residential services and amenities, and seamless integration with the hotel or resort. Rosewood Residences typically take the form of luxury condominiums or high-end villas. Residents are most often wealthy individuals or businesses that want property in a marquee urban or resort destination combined with the renowned services and amenities provided by Rosewood Hotels & Resorts.
Food & Beverage: Rosewood's individuality and its reputation as quality leader in the industry is underscored by the strong focus on creative conceptual design of its restaurants. All concepts are developed in-house to suit the specific location and every concept is unique. Rosewood specializes in the delivery of culinary services at the highest level. As the social hub of the hotels, restaurants often serve as the property's calling card and are always passionately supported by the local market.
Sales & Marketing: The Sales & Marketing group takes a strategic, integrated approach to crafting the intangible allure that attracts guests to a Rosewood hotel and builds repeat business. This team promotes distinct, individual identities for each property in the collection while branding each as a Rosewood property. They constantly reinforce the company's points of distinction: attention to detail, exquisite cuisine, exceptional service and best in market. Using public relations, direct sales, advertising, direct mail, e-commerce and various promotional programs, Rosewood's Sales & Marketing team carefully coordinates an overall marketing plan. The result is a comprehensive approach that builds guest loyalty and enhances the sterling reputation of each of our unique locations.
Architecture & Design: The feeling guests experience when they step into a Rosewood hotel is the result of the company's painstaking attention to detail during the months and years that comprise the development, design and construction phase of a project. Rosewood's design team supports the creative process behind each project to achieve a perfect balance of form and function. Rosewood does not have a rigid set of design and construction standards that demand conformation in the manner that many large chain luxury brands do. Instead, we strive to design each hotel specifically for its location, destination and desired guest experience.
Human Resources: Rosewood is extremely fortunate to operate properties in diverse geographic locations with different cultural backgrounds. Our Human Resources activities recognize the need to adapt our approach accordingly. Thus, each property receives a program based on its specific needs while maintaining a high level of standards across all. Rosewood's core employee training programs include: new employee orientation, standards of service, service principles, management development modules and cross-property exposure.
Purchasing: While Architecture & Design monitors building and renovation, Purchasing works to evaluate and acquire the thousands of items of furniture, fixtures and operating equipment that a hotel requires. In addition to carefully selecting the unique pieces so critical to the ambience of each individual property, Rosewood is experienced at the effective selection and replacement of items, maximizing the cost-effectiveness of every piece. Rosewood's experienced professionals enable the company to serve as a valued member of the project team, bringing the project in on time and on budget.
Finance: Rosewood accords meticulous attention to financial planning and controls. The corporate staff works closely with senior management at each hotel to achieve financial objectives, based on revenues and expenses forecasted through occupancy goals, rates and marketing-related initiatives. An eye for detail in the financial planning and control areas of a hotel's operations ensures that each hotel is able to maintain the finest accommodations and guest service while achieving targeted financial performance objectives.
Information Technology: With a best-in-breed approach to the selection of technology and a commitment to the successful execution of each and every project, the Information Technology department manages all day-to-day operations at the corporate office as well as project management oversight on technology initiatives for the collection. The team maintains and enforces critical standards and best practices throughout the company. Working closely with Architecture & Design, Information Technology also provides strategic leadership and project management to properties under development to ensure the highest of standards.
Development & Strategy: An owner’s relationship with Rosewood often begins with Development, the group responsible for growing Rosewood’s portfolio. The Development team at Rosewood actively seeks new luxury hotel and resort destinations that are capable of becoming part of its unique and irreplaceable collection of properties. The Development & Strategy function also oversees the residential development platform, Rosewood Residences, which plays a significant part in many of Rosewood’s existing properties and new developments.
Property Development Inquiries
36/F New World Tower 1, 18 Queen's Road Central,
North America and South America
500 Crescent Court, Suite 300
Dallas, TX, 75201
T: +1 214.880.4224
Europe, Middle East and Africa
P.O. Box 66104, Matloob Building – Office 218
Sheikh Zayed Road
Dubai, United Arab Emirates