The Rosewood brand is built on a reputation for unparalleled attention to detail and impeccable personal service. It represents dining experiences that are memorable, inventive and considered among the world's finest; spa treatments and facilities that are renowned for providing the ultimate in pampering and relaxation; and, the sense that each of our distinctive properties is the only destination of choice for discriminating guests.

Through advertising, collateral, direct mail, public relations, trade show events and regional sales office efforts, the Rosewood brand is consistently reinforced. In naming hotels and resorts, we seek to leverage the allure of the Rosewood brand while building on the location or identity of an individual property. This theme is reflected in the complementary branding of Rosewood Residences®, Sense® spas, Rosewood Suites and other branded amenities and in-room products.