Sales & Marketing

The Sales & Marketing group takes a strategic, integrated approach to crafting the intangible allure that attracts guests to a Rosewood hotel and builds repeat business. This team promotes distinct, individual identities for each property in the collection while branding each as a Rosewood property. They constantly reinforce the company's points of distinction: attention to detail, exquisite cuisine, exceptional service and best in market. Using public relations, direct sales, advertising, direct mail, e-commerce and various promotional programs, Rosewood's Sales & Marketing team carefully coordinates an overall marketing plan. The result is a comprehensive approach that builds guest loyalty and enhances the sterling reputation of each of our unique locations.

Leadership

Ralph Aruzza - Vice President of Sales & Marketing

Ralph Aruzza joined Rosewood Hotels & Resorts in 2006. As Vice President of Sales & Marketing, he is responsible for overseeing all brand sales initiatives and for managing Rosewood's regional sales office network and property Directors of Sales & Marketing, as well as the Central Reservations and Customer Relationship Management disciplines. Mr. Aruzza is an accomplished professional with over 30 years of experience in the luxury market. He began his career at Hyatt Hotels & Resorts and held various positions at Four Seasons Hotels and Resorts, later becoming the Corporate Director of Marketing for Ritz Carlton Hotels and Resorts. Mr. Aruzza also served as Vice President of Sales & Marketing for Camberley Hotel Group and Coastal Hotel Group.

Ron Cusiter - Vice President of Sales & Marketing Operations

Ron Cusiter joined Rosewood in 2000, serving as Director of Marketing in Riyadh and Jakarta followed by various roles overseeing regional sales offices and international sales and marketing operations. An established professional with over two decades of hotel sales, public relations, marketing and hospitality expertise at prestigious international properties in North America, Middle East and Asia, Mr. Cusiter most recently served as Corporate Director of Hotel Sales & Marketing in addition to developing pre-opening strategy for future international projects. Promoted to Vice President of Sales & Marketing Operations in 2011, Mr. Cusiter continues his strategic oversight of urban hotels globally and directs pre-opening projects and regional sales strategies for Rosewood in the Middle East and Asia.