Rosewood Hotels & Resorts Appoints Managing Director of Rosewood at Baha Mar

June 28, 2013

Rosewood Hotels & Resorts®, one of the world’s most respected ultra-luxury hotel groups, is delighted to announce the appointment of Mr. Luis Fernandes as the Managing Director of Rosewood at Baha Mar in the Bahamas. Due to open in 2015, Rosewood at Baha Mar is part of Rosewood’s strategic global expansion plan which also includes the opening of Rosewood London and Rosewood Beijing later this year.

Luis Fernandes is an accomplished hospitality executive with proven international experience in branding, maximizing operational performance and developing strong leaders through motivational teamwork. Over the last two decades, he has guided the course of world-acclaimed resorts and brands, building identities and forging partnerships with long-term benefits for all involved.

Luis’s appointment marks a return to the company for him. During his Rosewood past, Luis held several positions including Executive Assistant Manager of Hotel Al-Khozama and Managing Director of Las Ventanas al Paraiso in Cabo. Unique offerings such as the pool butlers, pre-loaded iPods, sunglass cleaning and repair services, and the renowned pool wake-up call are just a few of the special touches Luis implemented to help make Las Ventanas one of the most renowned resorts in the world. Under Luis’ watch, Las Ventanas earned the ranking of Number 1 or Number 2 “Best Resort in the World” by Andrew Harper in 2002, 2003, 2004 and 2005. 

“We are delighted to welcome Luis back to Rosewood,” comments Radha Arora, President of Rosewood Hotels & Resorts. “There is no question that Luis’ creative thinking, strong leadership, and exceptional expertise, combined with his love for Rosewood, make him the ideal candidate to open our newest Caribbean resort.”

Upon leaving Rosewood, Luis joined Ty Warner Hotels & Resorts as Chief Operating Officer and from there to Viceroy Hotel Group as Executive Vice President of Hotel Operations. After three years with Viceroy, Luis desired to return to his home country of Portugal and there he took over the leadership of Vila Vita Portugal. He joins Rosewood from his most recent position as Chief Operating Office for Longevity Wellness Worldwide.  After his family, Luis is most passionate about interior design, fine wines, gastronomy and sustainable organic farming as well as sports including mountain biking, horseback riding and polo.

Set on the white sands of Nassau's Cable Beach, Rosewood at Baha Mar will offer traditional British Colonial architecture and interior styling, up to 200 beachview rooms and suites, five luxurious beachfront villas, signature dining venues, pools and Sense, A Rosewood Spa®. Conveniently located just 12 minutes from the international airport, the multi-property resort enclave of Baha Mar is a destination unto itself, offering a casino, convention center, 18-hole Jack Nicklaus signature golf course and full array of leisure amenities. Baha Mar's Waterside Place will offer an intriguing mix of high-end international boutiques as well as local artisan shops and additional dining venues, while the Beachfront Sanctuary of Baha Mar will connect guests to the natural wonders of The Bahamas with an eight-hectare tropical river and lagoon experience featuring Bahamian flowers, native trees, flamingos, sea turtles, rays and more.

About Rosewood Hotels & Resorts
Rosewood Hotels & Resorts® manages 18 one-of-a-kind luxury properties in eight countries.  Each Rosewood hotel embraces the brand’s A Sense of Place® philosophy to reflect the individual location’s history, culture and sensibilities.  The Rosewood collection includes some of the world’s most legendary hotels and resorts, including The Carlyle, A Rosewood Hotel in New York and Rosewood Mansion on Turtle Creek® in Dallas, Texas, USA. 

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