Yves Durif Celebrates 45 Years in the Beauty Industry

March 20, 2014

Salon Announces New Partnership with L’Oréal Paris’ luxury brand, Shu Uemura

New York, NY – After 45 years in the beauty industry, the renowned Yves Durif Salon at The Carlyle marked the occasion in a number of ways. On March 19, Durif celebrated in style with a cocktail reception hosted by Mika Brzezinski, Co-Host of Morning Joe on MSNBC, and 175 of his closest friends and associates. He also has joined forces with L’Oreal Paris creating an exciting new partnership with the brand’s luxury division. Additionally, a newly designed website has debuted to reflect the salon’s stylish approach to both hair and design. The new site can be viewed at http://yvesdurif.com/.

“The past 45 years in the beauty industry has been a true blessing for me and I am so thankful to all of my supporters who have accompanied me on this journey,” says Yves Durif. “I’m thrilled to be partnering with Shu Uemura as our philosophies are directly in line with each other and are based on the idea that the artistry of hair care should be seen as art itself,” added Durif.

After five years of residency at the iconic Upper East Side hotel, Durif has redefined the concept of the modern salon and has created a haven that offers the ultimate beauty experience for New York’s elite. Durif’s new partnership with Shu Uemura Art of Hair offers clients the pinnacle of Japanese luxury. The brand is built around the philosophy of Mr. Shu Uemura, his experience in the field and his luxury products which draw on rare, natural ingredients magnified by science.

About Yves Durif Salon:
After an extensive renovation in 2012, the space boasts a trio of tranquil, intimate areas that enable guests to enjoy a new level of personalized service and comfort. Under the direction of Yves Durif, stylists and colorists collaborate closely to deliver a bespoke approach to hair design. The space also includes a Salon Privé, where high-profile guests can enjoy all of the salon’s offerings in complete privacy. The cutting room of the Yves Durif Salon, designed by Warren Red, speaks to Yves’ modern and playful aesthetic sensibilities and provides a high energy, client-focused atmosphere. Since relocating to The Carlyle in 2008, Yves clientele has continued to grow. Over the years, he and his team have garnered a sophisticated following ranging from downtown style-setters to Upper East Side socialites. Yves’ passion for his craft is evident in the salon’s details: luxe, comfortable surroundings and a synergy between stylist, colorist and makeup artist.SEE ALL PRESS RELEASES