Approach

Over its nearly 30-year history, Rosewood has redefined ultra-luxury hospitality by creating new iconic properties like Rosewood Mansion on Turtle Creek in Dallas and Las Vantanas al Paraiso, A Rosewood Resort in Los Cabos, and by recreating classics such as The Carlyle, A Rosewood Hotel in New York and Rosewood Little Dix Bay in the British Virgin Islands.

Unlike many chain operators, Rosewood believes that the creation of a new property is an art and not a science of standardization. Through its A Sense of Place® philosophy, Rosewood seeks to reflect a destination's unique culture, history and geography in the design and operation of the hotel.

Looking ahead, Rosewood will continue to focus on creating landmark hotels and resorts through ground-up development, redevelopment of existing structures, and repositioning and re-branding of assets with ultra-luxury, Rosewood potential.

Scope

Rosewood is a global operator of luxury hotels and resorts with 18 properties in seven countries and an exciting pipeline of new projects. The company evaluates development opportunities around the world for projects ranging from urban hotels in major international cities to resort projects in mountain, golf or tropical destinations. While there is no set "template" for a Rosewood property, the company seeks projects with the right mass of dedicated room product, often complemented by additional branded and serviced residences.

Process

In evaluating new opportunities, Rosewood is highly selective, seeking out projects with 1) an experienced development team with a track record of success, 2) a premier location sought by Rosewood guests and 3) a one-of-a-kind product that can become best in market.

Rosewood's support of new development opportunities includes the full attention of a robust corporate infrastructure, including technical assistance during design and construction, pre-opening and launch activities, the Rosewood brand and corresponding marketing services, systems and technology support, and ongoing professional management services.

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