The Stylish, Transatlantic Life of Misha Nonoo
Between her monthly pond-hopping habit and her high-profile clients and friends (who could forget when a certain Meghan wore a certain Husband Shirt before a certain royal engagement?), Misha Nonoo is clearly on the move. So it’s only natural that the Bahrain-born, London-raised, Paris-educated New Yorker would design clothing to go with her. “I needed clothes that I could wear on a red-eye flight from New York to go straight into a morning meeting in London if necessary,” she says. To wit: Her popular “Create Your 8” kits feature eight staple pieces that can be mixed and matched into 22 different outfits while leaving plenty of room in your carry-on.
And they’re designed to last. “I strongly believe that sustainability is no longer just a way for designers to differentiate themselves from the mass market—it’s become a necessity,” says Nonoo, who eschews both Fashion Week (“it’s incredibly wasteful”) and inventory (“more often than not, this ends up in landfill”). Instead, as one of the first designers to show her collections exclusively via social media—“I wanted to be able to deliver my products to my customers when I debuted them, not six months afterwards,” she says—with each order created on demand by a female-run factory in China, she’s quietly changing the fashion game, aiming to empower women while “offering slow fashion fast.”
Here, the ethical, chic, and well-traveled Nonoo responds to our Rosewood Questionnaire. Read on for her transatlantic address book, too.
Misha Nonoo’s Rosewood Questionnaire
Who’s your ideal travel companion, real-life or fictional?
My dog, Thatcher.
Tell us about a time you were completely lost.
The first time I visited Beijing—the most beautiful place to be lost though. I got on the subway because I always think the best way to see a city is on foot. Only when I was down on the train platform did I realize that there were no signs in English and no other tourists or English speakers to ask for directions. I decided to stick with the plan and ended up getting truly lost. But I emerged feeling like a local after a few wrong turns and missed stops!
What’s the one thing you never travel without?
My Dr. Barbara Sturm Face Mask. It’s a life-saver for jet-lagged skin! I’m also obsessed with my Away suitcase.
What’s the one place in the world on the top of your wish list?
I’m dying to go to New Zealand to see all its natural beauty in person.
What’s a place that you’re ashamed to admit you haven’t been?
Israel. I’m Jewish and a big history buff, so I’ve been longing to go.
If you could only visit one destination for the remainder of your life, what would it be?
London. But I would miss the beach!
What’s a place that’s touristy but worth it?
Washington Square Park in New York City. Even though it’s always packed with people, it’s my favorite place to take Thatcher for a walk and there’s always something interesting going on.
Do you have a favorite museum?
Probably Tate Modern in London.
Where was your very first trip, and how old were you?
I actually grew up in Bahrain and lived there for the first 10 years of my life, spending time in the British countryside in the summers. It was fascinating, and definitely gave me the travel bug from an early age.
What’s the first thing you do when you arrive in a new destination?
Freshen up, then head out to find a great place for local food.