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Rosewood Amsterdam proudly debuts Asaya Spa, a first-of-its-kind urban wellness destination in the Netherlands, designed to rejuvenate and reconnect. Named after the Sanskrit term for setting an intention, Asaya Amsterdam, situated within the newly opened Rosewood Amsterdam, invites guests to explore a deeper sense of wellbeing through integrative therapies that honor both ancient traditions and modern innovation. A harmonious sanctuary dedicated to ancient Eastern healing, Ayurvedic philosophies, and innovative Western therapies, Asaya Spa offers a program of holistic treatments designed to nourish mind, body, and spirit.
Rooted in Rosewood’s A Sense of Place® philosophy, Asaya Amsterdam draws inspiration from Dutch nature, culture, and design, offering guests an elevated wellness experience that is both deeply personal and holistic. Spanning 560 square meters, the spa features five treatment rooms (including a couples’ suite), a 12-meter indoor pool, sauna, steam room and a 24-hour fitness center, all designed as a cocoon of calm amid the vibrant city.
A Holistic Haven for Self-Discovery
Asaya Amsterdam brings together the five pillars of wellbeing: emotional balance, physical therapies, fitness, skin health, and community, fostering self-discovery and lasting wellness in the heart of Amsterdam. Bathed in soft, natural light, the Asaya Spa has been thoughtfully designed by Studio Piet Boon to awaken the senses and embody the elements of wood, water, wind and fire.
Ayurveda
Rooted in the timeless philosophies of Ayurveda and refined through the sophistication of Aromatherapy, Asaya Amsterdam introduces therapies created in collaboration with Subtle Energies, clinical pioneers in Ayurveda Aromatherapy. Blending ancient wisdom with advanced natural actives, addressing not only the skin but the deeper imbalances of stress, sleep, and adrenal fatigue. These journeys invite guests to experience Ayurveda with a modern and elegant aromatic profile restoring harmony between mind, body, and spirit while delivering visible transformation.
Highlight treatments include:
Holistic Skin Science Facials – Emotional skincare being a growing trend that the ancients long recognized treats the skin and its underlying causes, from stress and sleep imbalance to inflammation. A signature element is facial Marma massage, activating energy points to release tension, improve circulation, and boost the penetration of actives. The result is visibly firmer, radiant skin with profound anti-ageing benefits, alongside deep emotional renewal.
Restore Aromatic Massage – A sensory massage that promotes deep relief from stress and muscle tension. Aided by rare therapeutic aromatics, the treatment relaxes and leaves guests with a sense of vitality and tranquility.
Rasayana Detox Body Scrub – Using the uplifting aromatics of Tulasi, Wild Turmeric and Limbu, this rejuvenating light-to-medium exfoliation of walnut shells buffs away dead skin cells and is ideal for jet lag and tired skin, while a personalized full body hydration complements the detoxification process.
Recovering Traveler – Using Marma work, lymphatics, and a bronze kasa bowl to release excess heat, this customizable jet lag treatment adapts to guests needs by improving sleep and energy levels. It also reduces fluid retention and strengthens the immune system, helping guests to recover and reset after travel.
Ancient Eastern Healing
Drawing on centuries-old Eastern wisdom, Asaya’s ancient healing therapies nurture balance, clarity, and deep inner renewal. Combining the subtle yet powerful practices of energy work and vibrational healing, each experience invites guests to release tension, restore energetic harmony, and reconnect with their true selves. From the gentle flow of Reiki to the immersive resonance of sound therapy, these treatments offer a profound journey of stillness, restoration, and self-discovery.
Reiki Energy Healing – Reiki, the powerful energy healing modality whereby a trained practitioner uses gentle hand movements over the body to intentionally guide the flow of healthy energy through the body to clear energetic blockages, reduce stress and promote inner healing and renewal.
Group Sound Bath – This immersive group experience begins with a welcome tea ritual, followed by a guided session led by Reiki Master Teacher and Divine Feminine guide, Bonita Choi O’Neill. Using sound therapy techniques, participants are taken through a restorative journey designed to promote relaxation, mental clarity, and energetic balance. The session concludes with a gentle scalp massage provided by one of Asaya’s therapists.
Signature Experiences
Among Asaya’s most coveted rituals is the Kinoko Ki Day Retreat, an immersive wellness journey rooted in Dutch nature and mycological healing traditions. Set against the backdrop of the local landscape, the retreat begins with a guided exploration of flora and fauna at Over-Amstel farm. Guests then take part in hands-on wellness workshops, crafting personalized herbal teas and oils, before enjoying a gut-health-focused, mushroom-inspired meal. The journey culminates with the Kinoko Ki spa treatment by Ki Foundations, enhanced by a sound-healing ritual that harmonizes the body with the earth’s natural frequencies. This transformative retreat offers a rare opportunity to reconnect with nature and restore one’s sense of well-being.
The Rejuvenate & Restore Couples’ Suite Experience invites partners to unwind in a private jacuzzi, followed by a synchronized body and facial treatment infused with 24K Gold, Ashwagandha, and Himalayan Rose, concluding with a CBD mocktail or champagne toast.
Locally Inspired Meets the Globally Renowned
Asaya partners with acclaimed skincare brands Dr. Barbara Sturm, Subtle Energies, and Dutch wellness pioneers The|Tides, offering exclusive treatments that combine plant-based science with results-driven techniques. Highlights include:
SeaTox Detox Ritual – A full-body purification ritual using sea minerals, lymphatic massage, and breathwork to restore clarity and lightness.
Super Anti-Aging Facial by Dr. Barbara Sturm – A targeted treatment that firms, smooths, and deeply hydrates using advanced spa technologies.
Deep Tide Recovery Massage – Inspired by tidal resilience, this dynamic massage targets fatigue, tension, and muscular recovery.
Calm Currents De-Stressing Head Space Treatment – Locally inspired by Dutch resilience, this blend of lymphatic massage, aromatherapy, and craniosacral therapy calms the nervous system, restores mental clarity and promotes the mind gut connection.
A Movement Studio in Motion
Whether strengthening core muscles with Reformer Pilates, rebalancing with Barre, Asaya’s boutique movement classes offer something for every level and lifestyle. Personalized training, body composition analysis, and holistic lifestyle coaching are also available to support long-term transformation.
Private Pilates – Personalized 1:1 sessions use luxury Pent Fitness equipment to enhance core strength, flexibility, and body awareness.
Personal Training – One-on-one or couples’ training helps you build strength, endurance, and mobility with expert guidance. Programs include body composition analysis, nutritional support, and ongoing accountability.
Holistic Lifestyle Coaching – Addressing physical, mental, emotional, and spiritual wellness, these personalized coaching sessions create balanced plans to support overall health and wellbeing.
Barre Class – Small group classes blend ballet-inspired toning and precise movements to sculpt and improve posture in an elegant studio setting.
Outlet Information
Asaya
Open 7 days a week
Asaya 09:00 - 21:00
Pool 07:00 - 22:00
Kids’ Pool Hour 14:00 – 16:00 – only for hotel guests
More information about wellness : rosewoodhotels.com/en/amsterdam
ABOUT ROSEWOOD AMSTERDAM
Located in the iconic former Palace of Justice in the heart of the UNESCO-listed canal district,
Rosewood Amsterdam is the home of Dutch excellence and a testament to the city's boundless creative spirit.
Thoughtfully reimagined by Studio Piet Boon, the hotel and each of the 134 rooms, including five signature suites, blends historical splendor with contemporary panache, with over 1000 works of art.
Guests can indulge in seasonal refined dining at Eeuwen, house-distilled Prøvo jenever at bar Advocatuur and local pastries in The Court.
From embracing Ayurvedic inspired holistic healing modalities in Asaya Spa to discovering signature experiences, including monthly exhibitions at The Gallery, a curated art walk and private salon boat, new perspectives abound.
For more information, please visit rosewoodhotels.com/en/amsterdam
ABOUT ROSEWOOD
Rosewood is an ever-evolving global collection of hotels, resorts, and residences, born through the discovery of remarkable places. With 42 one-of-a-kind destinations, each property celebrates the culture and community that shapes it, upholding the ideal of hospitality as mutually revitalizing. Every detail is intricately woven to tell the story of the place, offering unexpected moments of discovery and connection. Rosewood Residences extends this spirit, inspiring a life where belonging and curiosity enrich every day.
For more information, please visit rosewoodhotels.com
THE NETHERLANDS
Mauricio Berber
Rosewood Amsterdam
E: mauricio.berber@rosewoodhotels.com
T: +31 627 37 9494