Rosewood Hotel Group appoints Joanna Gunn as Chief Brand Officer

Previously, Joanna was chief brand officer for Lane Crawford, a luxury multi-brand retailer, and brings more than 23 years’ luxury experience to her new position. She played a key role in building the Lane Crawford brand across marketing and communications channels, launching six stores in Hong Kong and Greater China and being a strategic lead in creating China’s first omni–channel luxury fashion destination. Whilst pioneering memorable campaigns, she led Lane Crawford’s product direction and organized events and customer experiences on and offline. Joanna was also instrumental in establishing strategic partnerships with some of the best design talent from around the world. Lane Crawford is recognized for its success in introducing international luxury designer brands across lifestyle categories. This includes exciting collaborations with Gucci, Loewe, Stella McCartney, Burberry, Rimowa, Charlotte Tilbury and Tom Dixon among others.

“Joanna has an extraordinary wealth of experience in the luxury industry and we are very fortunate to have her join the Rosewood team” “Joanna’s experience in building global luxury brands will be invaluable to the group’s growing worldwide presence.”

Sonia Cheng, chief executive officer of Rosewood Hotel Group