Brand News
Rosewood Hotels & Resorts Offers Guests Captivating Adventures Through Summer Immerse
Expertly curated activities ranging from outdoor excursions to culinary discoveries make Rosewood properties the top destinations for experiential summer travel in 2022
As the summer season comes roaring back, many affluential explorers are looking for immersive experiences that help them reconnect with their love of travel. Rosewood Hotels & Resorts® is answering the call with the debut of Summer Immerse, a collection of activities and adventures designed to help guests awaken their senses, broaden their horizons, and go deeper into destinations around the world. At the forefront of current trends in luxury travel, Rosewood's Summer Immerse experiences have been thoughtfully created for those who are eager to hit the road as the world enters a new era of exploration. Ranging from culinary journeys to active adventures, these immersive experiences capture the essence of summer in each Rosewood location, giving guests the opportunity to connect with nature, discover local cultures, and participate in responsible tourism.
In line with the Rosewood brand’s core offerings, Summer Immerse is grounded by four distinct pillars: Culture, rooted in exploring a destination through local practices and vibrant performances; Flavor, tapping into local delicacies and cuisines; Wellness, offering natural remedies, robust rejuvenation practices and high-intensity activities; and Sustainability, focusing on purposeful travel, local initiatives, and community empowerment. A selection of these programs engage with Rosewood’s PlaceMakers—brand ambassadors with deep insights into each destination — who use their expertise to craft deeply meaningful guest experiences.
“If the last two years have taught us anything it’s that travel is an incredibly positive force, and one that helps us learn, grow, and really connect with ourselves and our global communities,” “This summer we invite our guests to awaken the full spectrum of their senses, and seek to provide them with their pick of unique activities pegged to both marquee cultural moments and the free spirit of summer – from a courtyard party celebrating the Queen’s Platinum Jubilee in London to monitoring turtle nesting activities in the British Virgin Islands.”
Radha Arora, president of Rosewood Hotels & Resorts
Available at Rosewood’s ultra-luxury hotels and resorts now through September 6, the Summer Immerse journeys dive beneath the surface to go beyond typical summer activities and well-known destination offerings, and instead offer guests the opportunities to truly get lost in their surroundings — exploring local culture through the specific lens of each pillar. With this portfolio of activities adding on to Rosewood’s stunning accommodations and existing high-end amenities, Rosewood Hotels & Resorts is poised to offer guests some of the best luxury getaways for summer travel.
Notable Summer Immerse programs include:
Immerse in Culture:
Immerse in Flavor:
Immerse in Sustainability:
Immerse in Wellness:
For additional details on Summer Immerse, please visit www.rosewoodhotels.com/en/summer-immerse..
About Rosewood
Rosewood is an ever-evolving global collection of hotels, resorts, and residences, born through the discovery of remarkable places. With 44 one-of-a-kind destinations, each property celebrates the culture and community that shapes it, upholding the ideal of hospitality as mutually revitalizing. Every detail is intricately woven to tell the story of the place, offering unexpected moments of discovery and connection. Rosewood Residences extends this spirit, inspiring a life where belonging and curiosity enrich every day.
For more information, please visit rosewoodhotelgroup.com
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Media Contacts
Amelia Harper
Director, Brand Marketing & Communications
Karim Karouni
Director, Brand Marketing & Communications
Kiki Jiang
Director, Brand Marketing & Communications