NEWS RELEASE
Rosewood Hotels & Resorts® Invites Travelers to Revel in Personal Connection This Summer with a New Campaign and Collection of Experiences
May 15, 2025
May 13, 2025 — This summer, Rosewood Hotels & Resorts invites travelers into a season of renewal, connection, and personal discovery with the launch of Summer at Rosewood. Conceived in collaboration with international creative studio Frosty, the brand’s newest campaign is intended to evoke feelings of resonance and inspiration.
Encompassing a short film, a series of vignettes, and thoughtfully chosen property moments – each encapsulating in their own way the magic of the season – Summer at Rosewood is the latest expression of the brand’s commitment to crafting profound and extraordinary experiences across the globe. “At Rosewood, luxury is about depth, not display,” said Joanna Gunn, Chief Brand Officer of Rosewood Hotels & Resorts, about the campaign and how it speaks to the brand’s holistic vision and approach. “This summer, we’re inviting guests to experience not only a place, but a feeling. It’s a season to savor, and it begins At Rosewood.”
A ROSEWOOD FILM, LIGHT LIKE THIS: 5:57PM
The heart of Rosewood’s summer campaign is Light Like This: Five Fifty-Seven; a short film that captures the emotional essence of travel and connection and marks the latest expression of the brand’s evolving creative platform, At Rosewood. The film is directed by Sundance Film Festival award winner Jack Bergert, featuring actress Olive Gray, sculptor Ana Corrigan, and musician Topaz Jones.
Set against the golden hour in the breathtaking Riviera Maya, Mexico, the film weaves a quiet yet profound narrative about the places that touch our souls and shared moments that linger longer after they pass, becoming part of the stories we carry forward. Through its cinematic lens, the film invites the viewer to pause, reflect, and connect. More than a visual journey, Light Like This: Five Fifty-Seven is a reflection of the beauty of meaningful experiences in extraordinary settings, capturing the brand’s belief that true luxury lies in these small yet powerful encounters: the ones where place, emotion, togetherness, and personal discovery converge.
Following friends as they move through different destinations, their conversation deepening, the narrative reveals the comfort and beauty that unfolds in realizing that even the most personal moments are part of something universal. The film’s cinematic approach—organically introducing the beauty of the setting, the intimacy of conversation, and the freedom of choice—demonstrates the ways in which people connect to their surroundings and to each other, embodying the spirit of Rosewood.
EXPERIENCE SUMMER AT ROSEWOOD
Summer at Rosewood introduces a traveling dreamscape through an artistic lens. Following five themes: Nature Takes Center Stage, From Sunrise to Sunset, Sun-Drenched Cities, Summer Escapes, and Taste of Summer, the campaign’s vignettes and experiential extensions celebrate simple moments of intriguing interactions and playful details. The visuals create a narrative that sparks curiosity, transforming everyday experiences into memorable stories that can be cherished for years to come. Every Rosewood destination
becomes a stage for these remarkable moments, where artistry, culture, and community converge to create something unforgettable.
Bringing the campaign to life around the world, Rosewood has launched a collection of summer encounters, encapsulating the chosen themes of the campaign. Guests booking into Rosewood this summer will have the opportunity to enjoy these exclusive experiences, from cultural excursions to restorative wellness offerings, all intended to encourage discovery and connection.
Nature Takes Centre Stage
Guests are invited to reconnect with the great outdoors through mountain trails, lakeside adventures, hiking excursions, and sustainability and impact initiatives designed to preserve and protect the beauty of each destination. At Rosewood Bermuda, guests are invited to make a lasting impact on the island’s delicate ecosystem by participating in the Coral Gardens Project with the Living Reefs Foundation. During a guided snorkeling experience, guests can plant mini coral reefs, helping sustain Bermuda’s vibrant marine life. Meanwhile, Rosewood Hotel Georgia offers a breathtaking way to engage with nature through a guided kayaking excursion along Vancouver’s scenic waterways. Along the way, guests will gain insight into the region’s unique marine ecosystem, experiencing a rich blend of urban life and natural wonder.
From Sunrise to Sunset
Health, wellbeing, longevity, and rejuvenation shape a journey of discovery that flows from invigorating mornings to tranquil evenings. Rosewood Sanya introduces an invigorating Sunrise Exercise Course, designed to inspire tranquility and self-discovery. The hotel will also introduce a series of curated evening journeys that explore Hainan's rich heritage, including the captivating Fire-Torch Dance. At Rosewood Miramar Beach, guests can embrace a hyper-local wellness journey, beginning with ocean-side fitness classes and fresh-pressed juices, rejuvenating at Sense Spa, and culminating with a spirit-free vegan tasting menu at Caruso’s.
Sun-Drenched Cities
Summer at Rosewood’s sun-drenched cities invite travelers to experience insider city guides, hidden gems, hyper-local adventures, and rich cultural moments that reveal the heartbeat of each urban landscape. This Summer at the newly opened Rosewood Amsterdam, guests can embark on Amsterdam's private historical Salon boat, with Piet Boon designed interior and explore the city's canals or escape to Durgerdam, a former fishing village just north of Amsterdam, to take in views Rembrandt once sketched. Rosewood Villa Magna will introduce an exclusive Open Air Summer Cinema, nestled in the beautiful gardens. The activation offers a magical atmosphere under the stars, with screenings of iconic films throughout the season.
Summer Escapes
Embracing the spirit of summer sports, guests can enjoy access to tennis courts, iconic golf courses, and private lessons with pro players across Rosewood’s spectacular resorts. Rosewood Castiglion del Bosco will offer access to Italy’s only private golf club and the only Continental European design by Champion golfer Tom Weiskopf. Over July 17-20, guests can enjoy an extraordinary lineup of experiences, including expert-led clinics, an immersive Glow Golf Night, and a 9-hole tournament with coveted prizes. At Rosewood Little Dix Bay’s Comber Club, featuring six state-of-the-art tennis courts and two Pickleball courts, guests can take private lessons from seasoned tennis professionals surrounded by breathtaking views of the Caribbean Sea.
Taste of Summer
Celebrate the flavors of the season with spotlight experiences featuring local ingredients, seasonal menus, and authentic culinary traditions. At Rosewood Schloss Fuschl, guests can embark on a guided hike around Lake Fuschl, discovering hidden secrets before sampling fresh lake fish at the historic Schloss fishery. Meanwhile, Rosewood London’s Pie Room Summer Series reinvents a British classic with lighter, seasonal "Pies of the Month" that guests can conveniently collect from The Pie Hole hatch to enjoy in the city’s summer parks.
For more information and to book your Summer at Rosewood, please visit https://www.rosewoodhotels.com/en/summer-at-rosewood.
