Asaya Debuts at Rosewood Phuket to Launch the Brand’s Global Holistic Wellness Concept

November 20, 2017

Rosewood Phuket opened November 20, 2017, marking the global launch of Asaya, the Rosewood Hotels & Resorts® integrated wellness concept that is firmly rooted in the belief in self-acceptance and self-discovery. As one of the world's foremost destinations for wellness-conscious travelers, Thailand is an ideal fit for the first Asaya, with the country’s culture of mindfulness, practice of ancient massage techniques, and exotic surroundings that imbue visitors with a serene mindset conducive to embracing a personal wellness journey.

Guided by Rosewood’s A Sense of Place® philosophy, the locally inspired, culturally authentic experiences at Asaya revolve around specific individual wellness goals, supported by alternative therapies and rituals, enriching fitness and lifestyle activities, healthy eating plans, a dedication to pure, authentic ingredients and specially designed spaces for relaxation and reflection.

“With an intense focus on offering truly personalized wellness, Asaya guests experience a hands-on, carefully curated and intuitively guided experience that unlocks unlimited possibilities to achieve their specific goals,” says Niamh O’Connell, Rosewood’s group vice president, guest experience and wellness. “These teachings will enable them to continue their commitment to wellness long after they leave.”

Alternative therapies at Asaya offer meaningful levels of well-being and direct exposure to authentic treatments that have been practiced for centuries throughout the world. The local Chinese-Thai heritage is reflected in Chi Nei Tsang therapy, a synergy of Chinese and Thai massage and meditation techniques to guide the healing energy flow, or qi, throughout the system. Watsu therapy, Reiki healing, Life Force therapy and Chakra Balancing sound therapy help guests achieve balanced energy that is vital to maintaining a healthy diet and lifestyle.

Combining personal wellness with fitness and nutrition, six customizable one to 14-day wellness retreats are designed to promote “mindful eating,” “ideal balance,” “healthy sleep,” “inner peace,” “meditation and yoga immersion” and a “life energized” to help guests re-engage with any loss of synergy and balance in their life.

The guest’s bespoke experience begins by collaborating with the resident wellness practitioner, Steve Harvey, to curate individual treatments or create a personalized program.  Steve is a holistic healer, life and relationship coach and advanced bodyworker who has established a worldwide reputation, having treated some of the most recognizable names in Hollywood, world champion athletes and high-performing executives.

"Today's wellness-conscious guests are looking for more than a traditional spa and want to explore deeper realms of holistic well-being for the body, mind, and spirit,” says Steve.  “We strive to help guests achieve a more profound self-understanding so that they can more easily embrace self-acceptance and in turn be guided on their own path to true wellness." 

Asaya is set within charming herb and indigenous foliage gardens that offer guests a sensory experience, transitioning from the sweet fragrances of jasmine and gardenia at first to refreshing and energizing lemongrass and Thai mint scents further into the grounds.  

Central to the guest experience at Asaya is the Wellness Atelier.  Here, the garden’s red and sweet basil, kaffir lime, lemon balm, murraya koenigii (Thai curry leaf) and pandanus ingredients are crushed and blended into individual recipes for use in customized scrubs, wraps, masks and herbal compresses. Guests can choose to hand-select their medicinal herbs and help prepare these mixtures.  The fresh Thai healing herbs are also incorporated into powerful aromatic oils that are used in Asaya Atelier Body Path rituals of therapeutic massages that encourage deep relaxation, energy, mental clarity, relaxation, detox or muscle release, and are also applied in traditional Thai, deep tissue and foot massages.

Guests experience a seamless flow throughout Asaya’s tranquil indoor and outdoor spaces, including several open-air areas for relaxation before and after treatments or for energy rebalancing at a daily Tibetan singing bowls ritual.  Each of five double treatment suites features an outdoor relaxation area with rain shower and deep soaking tub. 

In addition, the Signature Asaya Villa is an ideal setting for couples or small groups of friends to heighten their emotional connection and includes a spacious double treatment room, Watsu pool, Himalayan salt sauna with steam shower, oversized day bed, outdoor private Yoga Sala, and al fresco soaking tub and rain shower. Guests can enjoy a tailored selection of drinks and indigenous light bites to complement their wellness journey.

A variety of fitness and lifestyle experiences led by experienced teachers and trainers fuel the desire to lead a healthy and conscious life, including yoga, meditation, mat pilates in the tranquil beachfront gardens and High Intensity Interval Training (HIIT) on the secluded shore byEmerald Bay.  

Asaya’s three carefully selected skincare partners created signature products and rituals that provide guests with the highest standards and long lasting results. To reflect the sustainability and conservation focus of Rosewood Phuket, “Asaya Body” rituals utilize scrubs, oils, serums and masks by the luxurious French brand Maison Caulières, whose ingredients are harvested from family-run, self-sufficient farms in existence for the past 300 years.  “Asaya Face” rituals fuse Japanese and French anti-aging skin care philosophies with a range of EviDenS de Beauté beauty products that promote radiantly youthful complexions. “Asaya Man” takes care of the modern gentleman with a range of grooming rituals using luxury skin care products by Hommage.

For reservations, please contact your travel professional, visit, call the hotel directly at +66 76 356 888, or email  

About Rosewood Phuket  

The 71-room Rosewood Phuket is situated along a 600-meter secluded beachfront at Emerald Bay, and marks the first Southeast Asia resort for Rosewood Hotels & Resorts®. Four dining choices include authentic Thai dishes at Ta Khai, Italian cuisine at Red Sauce, simply prepared seafood at The Shack and a chic poolside lounge ambiance at Mai. The first Asaya, Rosewood's holistic wellness concept, debuts at the resort, featuring bespoke programs of alternative therapies, lifestyle coaching, fitness activities and specialized healing treatments. Recreation options include a fitness center, Rosewood Explorers children’s facility and beachside infinity pool. The Pavilion residential-style wedding and events space incorporates the 243-square-meter Glass House, Courtyard, Garden and Beach Lawn. 

For more information:

Connect with us: Facebook and Instagram @rosewoodphuket  

About Rosewood Hotels & Resorts®

Rosewood Hotels & Resorts® manages 21 one-of-a-kind luxury properties in 12 countries, with 17 new hotels under development.  Each Rosewood hotel embraces the brand’s A Sense of Place® philosophy to reflect the individual location’s history, culture and sensibilities.  The Rosewood collection includes some of the world’s most legendary hotels and resorts, including The Carlyle, A Rosewood Hotel in New York, Rosewood Mansion on Turtle Creek in Dallas and Hôtel de Crillon, A Rosewood Hotel in Paris, as well as new classics such as Rosewood Beijing.  

For more information:

Connect with us:  Facebook  Twitter  Instagram @rosewoodhotels