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From the Alps to Phnom Penh: Jonas Vittur Joins Sora as Director of Bars

With global experience spanning eight countries, Jonas Vittur brings his expertise to Sora at Rosewood Phnom Penh.

Released 1 July 2025

Growing up in the heart of the Italian Alps, surrounded by traditions of gathering, storytelling, and celebrating over food and drink, Jonas first discovered his passion for bartending in high school. He was inspired by how hospitality can transform everyday moments into unforgettable experiences. For Jonas, bartending is the perfect blend of creativity, storytelling, and hospitality — elements that continue to captivate him in this industry.

He has been working globally, with major milestones in Australia, London, Hamburg, Japan, and India. Jonas has developed various skills. In Australia, he honed high-energy service; in London, he embraced intense creativity; in Hamburg, he learned the essence of hosting; in Japan, he perfected precision; and in India, he led with purpose and vision.

Jonas’s cocktail philosophy centers on flavor and storytelling. He views each cocktail as a narrative, rooted in emotion and designed to connect with guests personally. Jonas is dedicated to seasonality and sustainability, using local ingredients enhanced by global influences. Signature drinks like the Nikon Gimlet which combines matcha and lime leaf, and Que La, a concept cocktail celebrating sustainability and collaboration with local producers, showcase his thoughtful and innovative approach.

At Sora, Jonas aims to create more than just a bar. He envisions an immersive, multisensory experience that engages all the senses, from curated music and elegant service to thoughtful design and cocktails that surprise and delight.

“A great bar is never just about the drinks; it’s about the stories we tell, the feelings we create, and the community we build,” says Jonas. “My vision for Sora is to shine a light on Cambodian creativity, culture, and flavor in showing the world that Sora isn’t just a bar, it’s a movement.”

Under Jonas’s leadership, Sora is set to strengthen its reputation as a destination that locals are proud of and visitors from around the world seek out. Through creative collaborations, guest shifts, and a commitment to showcasing Cambodia’s vibrant spirit, Jonas plans to elevate Sora into a world-class cocktail destination high above Phnom Penh’s skyline.

Meet Jonas and experience the story behind every sip at Sora by making a reservation at +855 23 936 860 or phnompenh.fnbreservation@rosewoodhotels.com.

About Rosewood

Rosewood is an ever-evolving global collection of hotels, resorts, and residences, born through the discovery of remarkable places. With 42 one-of-a-kind destinations, each property celebrates the culture and community that shapes it, upholding the ideal of hospitality as mutually revitalizing. Every detail is intricately woven to tell the story of the place, offering unexpected moments of discovery and connection. Rosewood Residences extends this spirit, inspiring a life where belonging and curiosity enrich every day.

For more information, please visit rosewoodhotelgroup.com

Connect with us: Instagram, Facebook, WeChat @RosewoodHotels

About Rosewood Phnom Penh

Set atop the soaring cultural landmark that is the Vattanac Capital Tower, Rosewood Phnom Penh pays homage to Cambodia’s heritage and creative future. Devoted to its community, the property acts as a platform for local talent; every stay supports partnerships with educational NGOs and circular hospitality initiatives. The interiors, featuring 175 rooms and suites, embrace sweeping panoramas of the storied Tonlé Sap and Mekong rivers, curated with a blend of traditional Khmer-influenced artwork and contemporary style. At the seven restaurants and bars, menus celebrate young chefs, artisan techniques and zero-waste principles; the hotel is home to Cambodia’s first hydroponic garden, infusing fresh flavor into every dish. Well-being at Sense, A Rosewood Spa is holistic, stimulating the body through ancient medicinal practices and modern fitness concepts.

Discover more: rosewoodhotels.com/phnom-penh

Connect with us: Facebook, Instagram @rosewoodphnompenh

Media Contact

Zoë Jinadu

Director of Communications