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Hotel Announcements

Maison Miramar: A Curated Weekend of Seaside Luxury at Rosewood Miramar Beach

Released 15 September 2025

MONTECITO, CALIFORNIA — This fall, escape to the California coast for Maison Miramar, a weekend showcase by the sea hosted at Rosewood Miramar Beach. This inaugural experience captures the bold, high-style spirit of an international Fashion Week, reimagined in the relaxed luxury of Montecito. Between activations and events throughout each day, the resort’s two-story private residences, 60 Miramar, will serve as the weekend’s retail retreat, offering guests exclusive access to events, moments of leisure, and elevated lounging. Blending timeless elegance with modern indulgence, this immersive event invites guests to celebrate craftsmanship, community, and creativity in one of the world’s most stunning seaside settings.

Friday, October 17th

Welcome Party
60 Miramar | 6–10 p.m.

Saturday, October 18th

Hospitality Hours & Luncheon
60 Miramar | 10 a.m.–6 p.m.

Hospitality House & C Magazine Editor's Panel
60 Miramar | 10 a.m.–11 a.m.

Weekend In-Store Collection Previews & Experiences

Bottega Veneta • Brunello Cucinelli • David Webb • goop • Loro Piana • The Webster • Zegna • C Magazine • and more

Enjoy a weekend of:

  • Exclusive in-store collection previews

  • Private appointments

  • Designer & ambassador meet-and-greets

  • Champagne & bites

  • Shopping the looks straight from the runway

Plus, a special Editors’ Panel with C Magazine will celebrate the launch of their 20th Anniversary coffee table book, California Dream State, highlighting two decades of style and culture in the Golden State.

Every element of Maison Miramar has been crafted with intention—from thoughtful amenities to unforgettable encounters with the visionaries behind beloved brands.

“This is more than a weekend getaway,” says Managing Director Rick Fidel. “Maison Miramar is an immersive experience that brings together fashion, wellness, and coastal elegance in a way only Rosewood Miramar Beach can.”

$250 per person and limited availability. For bookings and a full itinerary, visit Maison Miramar.

Join us at Maison Miramar, where the art of fashion meets the soul of the sea. We can’t wait to welcome you.

For more information and to enter, please visit: Maison Miramar on our website.

Connect with us: Facebook.com/RosewoodMiramarBeach or Instagram @rosewoodmiramarbeach

About Rosewood

Rosewood is an ever-evolving global collection of hotels, resorts, and residences, born through the discovery of remarkable places. With 42 one-of-a-kind destinations, each property celebrates the culture and community that shapes it, upholding the ideal of hospitality as mutually revitalizing. Every detail is intricately woven to tell the story of the place, offering unexpected moments of discovery and connection. Rosewood Residences extends this spirit, inspiring a life where belonging and curiosity enrich every day.

For more information, please visit rosewoodhotelgroup.com

Connect with us: Instagram, Facebook, WeChat @RosewoodHotels

About Rosewood Miramar Beach

Rosewood Miramar Beach is the American Riviera estate. Nestled on the pristine shores of Montecito along California’s Central Coast and framed by the Santa Ynez Mountains, this oceanfront haven offers an unparalleled connection to the sea and surrounding landscape. An homage to acclaimed architect Paul Williams, the resort features residential-style architecture and interiors, alongside a carefully curated private art collection. The 152 rooms and suites—including those with front-row views of the Pacific Ocean—capture the essence of West Coast elegance and contemporary Californian living. Days here unfold between the waves and the mountains: think surfing, paddleboarding, hiking and discovering Santa Barbara’s most acclaimed vineyards. Dining celebrates the region’s bounty across eight distinct venues, including the Michelin-starred Caruso’s restaurant. With the restorative Sense Spa, a state-of-the-art fitness center, two serene pools and a curated selection of boutiques, well-being thrives in every detail.

Discover more: rosewoodhotels.com/miramar-beach-montecito

Connect with us: Facebook, Instagram @rosewoodmiramarbeach

Media Contact

Emilie Korenberg

Director of Communications