Back

Hotel Announcements

Rosewood Miramar Beach Welcomes Rob Smits as Director of Wine

Rosewood Miramar Beach is pleased to announce the appointment of Rob Smits as the new Director of Wine.

Released 25 July 2024

Montecito, California – July 29, 2024 – Rosewood Miramar Beach is pleased to announce the appointment of Rob Smits as the new Director of Wine. In his new role, he will oversee the wine program for the property, including the esteemed Michelin Star/Michelin Green Star awarded Caruso's.

Smits brings a wealth of experience and expertise to Rosewood Miramar Beach, having previously developed the wine program for the property's sister establishment in Hawai’i, Kona Village a Rosewood Resort. During his tenure at Kona Village, Smits skillfully curated an exRansive wine list earning an esteemed Wine Spectator Award of Excellence in its first year of operation. Always keen to a challenge, Smits set a goal to develop Hawaii’s best White Burgundy program at Kona Village, and oversaw the design and construction of the property's wine cellar.

“We’re delighted to welcome Rob to the Rosewood Miramar Beach team, and he has already made an impact on our wine program in the short time he’s been here,” says Rick Fidel, managing director, Rosewood Miramar Beach. “We’re excited to see more to come from Rob’s fresh perspective as we continue to enhance our world-class wine program.”

Prior to his time at Kona Village, Smits served as the Wine Director at the Forbes Five-Star rated Brush Creek Ranch Luxury Collection in Saratoga, Wyoming. His illustrious career also includes notable positions such as managing all beverage operations for the San Francisco 49ers partnership with Chef Michael Mina, overseeing both Bourbon Steak & Bourbon Pub restaurants, as well as VIP/private events. Additionally, he served as the Wine Director at Mason Pacific in San Francisco, renowned for its focus on vintage French wines.

Smits’ extensive experience and proven track record in wine management make him an invaluable addition to the Rosewood Miramar Beach team as they continue to uphold their reputation for excellence in hospitality and dining.

To learn more or make a reservation, visit: /en/miramar-beach-montecito.html

About Rosewood

Rosewood is an ever-evolving global collection of hotels, resorts, and residences, born through the discovery of remarkable places. With 42 one-of-a-kind destinations, each property celebrates the culture and community that shapes it, upholding the ideal of hospitality as mutually revitalizing. Every detail is intricately woven to tell the story of the place, offering unexpected moments of discovery and connection. Rosewood Residences extends this spirit, inspiring a life where belonging and curiosity enrich every day.

For more information, please visit rosewoodhotelgroup.com

Connect with us: Instagram, Facebook, WeChat @RosewoodHotels

About Rosewood Miramar Beach

Rosewood Miramar Beach is the American Riviera estate. Nestled on the pristine shores of Montecito along California’s Central Coast and framed by the Santa Ynez Mountains, this oceanfront haven offers an unparalleled connection to the sea and surrounding landscape. An homage to acclaimed architect Paul Williams, the resort features residential-style architecture and interiors, alongside a carefully curated private art collection. The 152 rooms and suites—including those with front-row views of the Pacific Ocean—capture the essence of West Coast elegance and contemporary Californian living. Days here unfold between the waves and the mountains: think surfing, paddleboarding, hiking and discovering Santa Barbara’s most acclaimed vineyards. Dining celebrates the region’s bounty across eight distinct venues, including the Michelin-starred Caruso’s restaurant. With the restorative Sense Spa, a state-of-the-art fitness center, two serene pools and a curated selection of boutiques, well-being thrives in every detail.

Discover more: rosewoodhotels.com/miramar-beach-montecito

Connect with us: Facebook, Instagram @rosewoodmiramarbeach

Media Contact

Emilie Korenberg

Director of Communications