The Webster to Open Outpost at Rosewood Miramar Beach this Summer

This unique addition to The Webster's roster of boutiques opens soon after their February 6 launch of their Los Angeles location, designed by Sir David Adjaye. The 500 square foot storefront will have elements of both femininity and brutalist design, with product that is displayed as if it is levitating around a large onyx meteorite at the center of the store. Set in the idyllic coastal landscape of Montecito, The Webster will have their known creative curation of Ready-to-Wear, Fine Jewelry and Watches, Accessories and Resort Wear from designers Alanui, AG Tricots, Azlee, ATP, Bottega Veneta, Celine, Chanel, Chloé, Christian Dior, CVC Stones, Elder Statesman, Eva Fehren, Fendi, Galvan, Khaite, LHD, Lisa Marie Fernandez, Loewe, Nina Runsdorf, Proenza Schouler, Rosie Assoulin, Rosa De La Cruz and Shay.

Laure Heriard Dubreuil, Founder and Creative Director, commented: "I am beyond excited for this new departure for The Webster. Opening at Miramar is such a perfect pairing for our brand because of our aligned approach to offer our clients destinations where time stops and acts as a luxurious escape. I started The Webster to create the ultimate retail experience in a lifestyle setting, so to venturing into having a boutique in a hotel is a natural extension for us. It is quite a feeling of kismet, as The Webster's namesake stems from The Webster Hotel, a historical 1930's art deco building that is the original first location in South Beach."

"Each location strongly represents the brand's core identity and bestows its own mark when it comes to the design of each boutique. The influences behind The Webster at Rosewood Miramar Beach, are inspired by pastries with travertines treated like whipped cream and Italian leather walls acting as the caramel topping paired with decadent molding accents. Designed completely symmetrical, this store evokes the 1950's abstract emotion while simultaneously capturing a feeling of softness and voluptuousness."

Stéphane Parmentier, Interior Designer and Creative Director of The Webster Home

“We are excited to welcome The Webster as the natural next step of our commitment to offering our guests the finest in luxury retail, tailored to suit their needs,” adds Rick Caruso, Founder & CEO of Caruso and owner of Rosewood Miramar Beach. “We have become known for innovation in the shopping and hospitality space, and are looking forward to seamlessly integrating retail into the resort experience. We have found the perfect partner in Laure and The Webster – there is no one better to understand the needs and aesthetic desired by the local community and visitors alike.”

The Webster at Rosewood Miramar is set to open the end of July 2020 and joins locations in South Beach, Bal Harbour, Houston, Costa Mesa, New York and Los Angeles.

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About The Webster

Laure Heriard Dubreuil opened The Webster’s flagship location in 2009 at 1220 Collins Avenue in South Beach, Miami. Originally the Webster Hotel, the 20,000 square-foot Art Deco building was built in 1939 by architect Henry Hohauser. Heriard Dubreuil, who grew up in Paris and worked as a top merchandiser for Balenciaga and Yves Saint Laurent before founding The Webster, kept the name but reimagined the three-story interior as a women’s and men’s multi-brand luxury retailer designed with vibrant intimacy to resemble a residential space.

“The idea was a place where you can feel very comfortable,” says Heriard Dubreuil of The Webster’s concept. “It’s a place to spend time. You arrive, you take off your shoes, you're at someone's house, or you're in your gigantic closet, and you can try everything.” Rather than organize the store according to brand, Heriard Dubreuil merchandised it as if it were a personal wardrobe, mixing big brands with the emerging, arranging everything intuitively by mood, which was revolutionary at the time. Her instinctive, warm touch lured an impressive brand matrix, including Balenciaga, Tom Ford, Balmain, Lanvin and Chanel, as well as loyal customers.

A decade after the Miami flagship opened, The Webster has expanded to five additional flagship locations in Bal Harbour, Houston, Costa Mesa, New York City, most recently Los Angeles as well as an outlet at Sawgrass Mills. Each store has its own distinctive energy, unified by Heriard Dubreuil’s uncompromising vision of good energy, good fashion, good fun and the sunny spirit of Miami. The retailer has become a destination for exclusive collaborations with brands such as Paco Rabanne, Off- White and Fenty, as well as permanent partnerships with David Mallett and Joanna Czech, who operate studios out of The Webster’s SoHo location.