PRESS RELEASES
The ultra-luxury Riviera Maya resort honors ancestors through heritage, music, and tradition for an unforgettable celebration.
October 07, 2025
Riviera Maya, Mexico (October TK, 2025) - This November, Rosewood Mayakoba, the ultra-luxury resort surrounded by emerald jungle and pristine white-sand beachfront, invites guests to celebrate Día de Muertos through a weekend of immersive experiences in cuisine, music, artistry and time-honored customs.
“Our team shares a deep sense of pride in Mexican culture, and we are excited to showcase that with the festivities of Día de Muertos,” says Edouard Grosmangin, Managing Director of Rosewood Mayakoba and Regional Vice President, Mexico and South America of Rosewood Hotels & Resorts®. “From luminous ceremonies and hands-on workshops to exceptional food and beverage and warm hospitality, every moment celebrates the traditions and communal spirit of the region.”
The festivities kick off on Halloween on Friday, October 31, with programming for all ages. Families can enjoy the Path of Skulls: Trick-or-Treat Adventure, following fabric skulls along the resort’s winding paths to participating suites where children collect sweets and surprises. Afterwards, the Haunted House & Management Cocktail Hour brings families together at a hidden Haunted House, where kids can explore while adults enjoy spirited cocktails hosted by the leadership team. The evening culminates in an Adults-Only Halloween Party sponsored by Pernod Ricard, featuring bold cocktails, music, costumes, and a lively night for the occasion.
The Día de Muertos celebration begins on Saturday, November 1 with Ceiba Negra, an elegant evening of cocktails and dinner beneath the sacred Ceiba tree. Guests, dressed in all black, will enjoy a one-of-a-kind culinary journey highlighting traditional techniques and ingredients, accompanied by music and cultural elements that honor the spirit of the holiday.
Festivities continue on Sunday, November 2 with a full day of interactive experiences. Guests can participate in a Banana Leaf Vessel Workshop to craft traditional boats for the evening ceremony and join a Makeup and Characterization Workshop to create classic Catrina looks, exploring the symbolism and cultural significance behind this cherished Día de Muertos tradition. As twilight falls, the Lights of the Ancestors Ceremony invites guests to release their handcrafted banana leaf boats - each carrying marigold petals, a candle, and a personal intention - across the lagoon as a luminous tribute to loved ones.
The celebration culminates in the Day of the Dead Parade, a vibrant procession featuring giant neon alebrijes and live music that travels from La Ceiba, through the jungle path and across the decorated Aquí Me Quedo bridge, honoring the journey of ancestors. The evening concludes with a seaside Mexican Grill, featuring live mariachi music, allowing guests to share in the culinary and musical customs that complement the day’s commemorations.
A community ofrenda, a decorated altar adorned with marigolds and candles, welcomes the spirits of deceased loved ones and offers moments of reflection, while workshops, parades, and dining immerse guests in the rich traditions of Día de Muertos.
Programming Highlights Include:
Friday, October 31, 2025 – Halloween at Rosewood Mayakoba
● 4:30-6 p.m. – Path of Skulls, Trick-Or-Treat Adventure: Families set out along the resort’s winding paths, guided by fabric skulls displayed at participating suites, where children collect sweets and surprises.
● 6-7 p.m. – Haunted House & Management Cocktail: After their journey, families gather at the hidden Haunted House—a whimsical corner of playful frights. While little ones explore, the leadership team hosts a spirited cocktail, inviting parents and guests to toast the night in this eerie yet joyful setting.
● 7 p.m. - midnight – Adults Only Halloween Party: As darkness falls, Zapote Bar transforms into the Riviera’s most haunting destination. Sponsored by Pernod Ricard, the evening comes alive with bold cocktails, pulsing beats, and a festive night of costumes and celebration lasting until midnight.
Saturday, November 1, 2025 – Ceiba Negra
● Cocktail and dinner beneath the Ceiba tree; guests dress in black for a one-of-a-kind culinary journey highlighting traditional techniques and ingredients, accompanied by music and cultural elements that honor the spirit of the holiday.
Sunday, November 2, 2025 – Workshops & Day of the Dead Parade
● 1 p.m. – Banana Leaf Vessel Workshop: Craft traditional boats using banana leaves for the evening ceremony.
● 3 p.m. – Makeup & Characterization Workshop: Learn to create classic Catrina looks, exploring the symbolism and cultural significance behind this cherished Día de Muertos tradition.
● 6 p.m. – Lights of the Ancestors Ceremony: Release handcrafted banana leaf boats carrying marigold petals, candles, and personal intentions into the lagoon.
● 6:30 p.m. – Day of the Dead Parade: A vibrant procession with giant neon alebrijes, live music, sparklers, and bubble effects across the decorated Aqui Me Quedo bridge.
● 7 p.m. – Mexican Grill at Aqui Me Quedo: Seaside dinner accompanied by lively music from a ten-piece mariachi band.
For more information about Rosewood Mayakoba’s Día de Muertos and Halloween celebrations, visit:
Día de Muertos at Rosewood Mayakoba
Halloween 2025 at Rosewood Mayakoba
For the full Día de Muertos program across the Mayakoba resort complex, which is complimentary for all guests, visit:
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About Rosewood Mayakoba
Rosewood Mayakoba sits in the heart of a 620-acre resort enclave in the Riviera Maya. Built along winding lagoons and a mile-long arc of white sand beach, this oasis of indulgence offers 129 newly renovated suites with plunge pools, butler service, garden showers, individual docks, and an exclusive collection of Private Residences with the finest in-room design and details. Resort amenities include a signature Greg Norman championship golf course, award-winning dining destinations, Rosewood Explorers® for children, and Sense, A Rosewood Spa®️, which is designed around a cenote, one of the sacred water wells of the ancient Mayans, and sits on a private island. The resort is built to abide by the highest of eco-standards, offering indulgence with awareness, and has recently been awarded the Rainforest Alliance Certification.
About Rosewood Hotels & Resorts
Rosewood Hotels & Resorts manages a global collection of 39 one-of-a-kind luxury hotels, resorts, and residences in 23 countries. Each Rosewood property embraces the brand’s A Sense of Place® philosophy to reflect the individual location’s history, culture, and sensibilities. The Rosewood collection includes some of the world’s most legendary hotels and resorts, including The Carlyle, A Rosewood Hotel in New York, Rosewood Mansion on Turtle Creek in Dallas, and Hôtel de Crillon, A Rosewood Hotel in Paris, as well as new classics such as Rosewood Hong Kong and Rosewood São Paulo. For those who wish to stay a little longer, Rosewood Residences offer a distinct opportunity for ownership or rent in extraordinary destinations within the brand’s wide-ranging portfolio. Rosewood Residences are defined by the brand’s commitment to Enriched Living through thoughtful details and experiences that enhance the quality of life while evoking a sense of discovery and inspiration.
For more information, please visit rosewoodhotels.com
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Media Contact
For additional information, please contact:
rwmayakoba@baltzco.com
