Rosewood São Paulo presents Muvuca, its exclusive red wine developed in partnership with Casa Tés winery, located in the countryside of São Paulo state. The result of a collective process, the label involved different areas of the hotel — from gastronomy to marketing and social impact — and celebrates Brazilian diversity at its core, reflected both in its name and in its sensory profile.

The idea emerged from a conversation between Julia Derado, Wine Director at Rosewood São Paulo, and Fernando Bouzan, chef at the helm of Blaise, the restaurant that embodies a producer-driven gastronomic philosophy, combining Brazilian ingredients with French techniques. From the outset, the goal was to create an original, house wine capable of dialoguing seamlessly with the hotel’s culinary offering and, in particular, with Blaise’s artisanal charcuterie.

Although conceived through this close relationship with the restaurant, Muvuca is not limited to it. The wine will be served across all gastronomic venues at Rosewood São Paulo. Versatile and well-balanced, it was designed to accompany different moments at the table, maintaining freshness and precision even alongside more intense flavors.

“We considered the smoky notes, the presence of nuts and chestnuts in some preparations, and the richer fat content of the charcuterie. This combination called for a wine with greater freshness and balance, capable of harmonizing without overpowering. From there, we explored different aromatic styles and flavor structures.”

-Julia Derado, Wine Director, Rosewood São Paulo

This process led the hotel team to collaborate closely with the professionals at Casa Tés in a joint creation guided by layers, complementarity, and identity. The wine’s name reflects this collective spirit: Muvuca originally refers to a mix of seeds of different types, colors, and sizes that, together, give rise to new land — a metaphor for the diversity of people, talents, and perspectives that brought the label to life.

The narrative is also expressed visually. The label illustration was created by urban artist Senk, a figurative painter with family roots in Minas Gerais, a region close to the winery, reinforcing the connection between territory, art, and production.

To compose Muvuca, three red grape varieties were selected — Cabernet Franc, Cabernet Sauvignon, and Syrah — harvested in different vintages and aged in different barrels to enhance complexity. Syrah contributes freshness and vibrancy; Cabernet Sauvignon, aged in second-use barrels, adds structure and subtle smoky notes; and Cabernet Franc, matured in first-use barrels, offers depth, elegance, and additional aromatic layers. The result is a vibrant, authentic, and expressive wine that reflects Brazilian terroir and celebrates the diversity of the country’s culture.

Muvuca will be sold exclusively at Rosewood São Paulo for BRL 290 and can be enjoyed at the hotel’s restaurants or purchased to take home.

Key Summary

• Rosewood São Paulo launches Muvuca, its exclusive red wine, created in partnership with São Paulo–based winery Casa Tés.
  
• The label is the result of a collaborative process involving multiple areas of the hotel, reflecting diversity, identity, and collective creation.
• Developed through the dialogue between Wine Director Julia Derado and chef Fernando Bouzan, the wine was designed to pair especially well with the artisanal charcuterie at restaurant Blaise.
• Versatile and well-balanced, Muvuca will be served across all gastronomic venues at Rosewood São Paulo.
• The blend combines Cabernet Franc, Cabernet Sauvignon, and Syrah, with distinct aging processes that enhance complexity, freshness, and aromatic depth.
• Sold exclusively at the hotel, Muvuca celebrates Brazilian terroir and cultural diversity through wine, art, and collaboration.

FAQ

What is Muvuca wine?

Muvuca is the exclusive red wine of Rosewood São Paulo, developed in partnership with Casa Tés winery through a collaborative process that brings together gastronomy, culture, art, and Brazilian identity.

Why is the wine called Muvuca?

The name refers to the original meaning of the word, which describes a mix of diverse seeds that, together, give rise to new land. The metaphor represents the union of people, talents, and perspectives involved in creating the label.

Who participated in the development of Muvuca?

The project was born from a dialogue between Julia Derado, Wine Director at Rosewood São Paulo, and chef Fernando Bouzan of restaurant Blaise, with direct collaboration from the Casa Tés team and various departments within the hotel.

Which grape varieties are used in the wine?

Muvuca is made from a blend of Cabernet Franc, Cabernet Sauvignon, and Syrah, harvested in different vintages and aged in different barrels to enhance its sensory complexity.

What is the profile of Muvuca wine?

It is a vibrant and well-balanced wine, offering freshness, structure, and layered aromas. It features subtle smoky notes, depth, and liveliness, designed to harmonize without overpowering dishes.

Was Muvuca created exclusively for restaurant Blaise?

Although conceived in relation to Blaise’s artisanal charcuterie, Muvuca is versatile and will be served across all gastronomic venues at Rosewood São Paulo.

Who created the label artwork?

The label illustration was created by urban artist Senk, a figurative painter with family roots in Minas Gerais, near Casa Tés winery, reinforcing the link between territory, art, and production.

Where can Muvuca be purchased?

Muvuca is sold exclusively at Rosewood São Paulo, priced at BRL 290, and can be enjoyed at the hotel’s restaurants or purchased for off-property consumption.

About Rosewood São Paulo

Rosewood São Paulo is a regenerative urban oasis, where lively local culture and artistic energy flourish alongside Mother Nature. Occupying an old maternity ward and visionary vertical garden tower, designed by Pritzker Prize-winner Jean Nouvel, the hotel breathes new life into a historic enclave of the city. 

Interiors are an ode to the eclecticism of São Paulo. Each of the 181 rooms, suites and 100 Rosewood Residences are creatively curated with books, artwork and wood walls, while over 450 commissioned pieces by Brazilian talents shape the art gallery. Dining is equally culturally inspired; an homage to the city’s thriving food scene. Six restaurants and bars, led up by up-and-coming chefs, offer global flavors around the clock. 

With dynamic fitness classes, greenery-framed pools and an Asaya Spa by Guerlain, well-being here reflects the diverse rhythms of Brazil.

 Discover more: rosewoodhotels.com/sao-paulo 

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About Rosewood

Rosewood is an ever-evolving global collection of hotels, resorts, and residences, born through the discovery of remarkable places. With 43 one-of-a-kind destinations, each property celebrates the culture and community that shapes it, upholding the ideal of hospitality as mutually revitalizing. Every detail is intricately woven to tell the story of the place, offering unexpected moments of discovery and connection. Rosewood Residences extends this spirit, inspiring a life where belonging and curiosity enrich every day.

Discover more at rosewoodhotels.com

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