At the Yves Durif Salon, Yves aims to enhance his clients' best features. The goal is not to produce a Haircut, but to deliver a Hairstyle. The experience begins with a consultation with Yves and transpires into a cut that looks great, even when you first fall out of bed, with complete effortless style.

Yves takes his inspiration from the movie stars of the '60s, such as Jean Seberg in "Breathless", Brigitte Bardot in "And God Create Woman" and young French actresses such as Juliette Binoche, Audrey Tautou, and Lou Doillon.