PRESS RELEASES
The Iconic Tuscan Resort Introduces New Products and Bespoke Treatments in Partnership With Renowned Florentine Apothecary
March 27, 2019
Rosewood Castiglion del Bosco, the bucolic Tuscan resort that underscores Italian heritage and natural beauty, is pleased to announce the introduction of a new face and body care line by the renowned Florentine apothecary, Officina Profumo Farmaceutica di Santa Maria Novella at The Spa at Rosewood Castiglion del Bosco. Known for seamlessly blending beloved tradition and innovation, Santa Maria Novella will further enhance Rosewood Castiglion del Bosco’s commitment to honoring Italian wellness traditions through Rosewood’s signature A Sense of Place philosophy.
Located at the heart of the Borgo in the estate’s former wine cellars, The Spa at Rosewood Castiglion del Bosco incorporates Santa Maria Novella’s treasured products into luxurious face and body treatments to create a haven of serenity for guests. With its sauna, steam bath, relaxation area and lush private garden, this refuge offers rest and rejuvenation for body and soul.
Signature Santa Maria Novella spa experiences offered at The Spa at Rosewood Castiglion del Bosco include:
The Spa at Rosewood Castiglion del Bosco has also just unveiled all-encompassing wellness programs that utilize the Santa Maria Novella products and range from group retreats to individual pampering. Designed for friends and families, the half-day wellness and fitness “Group Retreat” features a yoga or boot camp session, healthy breakfast, Santa Maria Novella facial treatments and personalized massages. The “Pamper Yourself” program includes a private personal training session, personalized beauty lesson, Santa Maria Novella body treatment and a healthy food and beverage amenity.
Santa Maria Novella’s history dates to 1221 when Dominican friars, arriving in Florence, built a monastery just outside the city’s gates and began to study and experiment the properties of the local herbs. Through this research, medicines, balms and ointments were originally created to keep the friars and other member of the community in good health. Through the years, the fame of the products developed by the friars spread to Russia, China and India which eventually led the pharmacy to open to the public. These same raw martials are used to this day and apothecary father’s artisanal procedures are still followed, yet Santa Maria Novella avails itself on the use of state-of-the art equipment and modern technology.
