PRESS KIT
Asaya is Rosewood Hotels & Resorts® integrated wellness concept, firmly rooted in the belief of self-acceptance and self-discovery. As one of the world's foremost destinations for wellness-conscious travelers, Thailand provided an ideal setting for the first Asaya Spa opening. The country’s culture of mindfulness, practice of ancient massage techniques, and exotic surroundings foster a serene mindset conducive to a personal wellness journey.
Guided by Rosewood’s A Sense of Place® philosophy, Asaya offers locally inspired, culturally authentic experiences centered on individual wellness goals. These are supported by alternative therapies and rituals, enriching fitness and lifestyle activities, healthy eating plans, a commitment to pure, authentic ingredients, and specially designed spaces for relaxation and reflection.
Asaya’s alternative therapies provide profound well-being through direct exposure to authentic treatments practiced for centuries worldwide. The local Chinese-Thai heritage is reflected in Chi Nei Tsang therapy, a synergy of Chinese and Thai massage and meditation techniques guiding the healing energy flow (qi) throughout the system. Life Force therapy, and Chakra Balancing sound therapy help guests achieve balanced energy, vital for maintaining a healthy diet and lifestyle.
The guest’s bespoke experience begins by collaborating with the resident wellness consultant to curate individual treatments or create a personalized program.
Asaya is set within charming herb and indigenous foliage gardens, offering guests a sensory experience. Fragrances transition from sweet jasmine and gardenia initially, to refreshing and energizing lemongrass and Thai pandanus scents deeper within the grounds.
Central to the guest experience at Asaya is the Wellness Atelier. Here, ingredients from the garden—such as red and sweet basil, kaffir lime, lemon balm, Murraya koenigii (Thai curry leaf), and pandanus—are crushed and blended into individual recipes for customized scrubs, wraps, masks, and herbal compresses. Guests can hand-select their medicinal herbs and assist in preparing these mixtures. These fresh Thai healing herbs are also incorporated into aromatic oils used in Asaya Atelier Body Path rituals. These therapeutic massages encourage deep relaxation, enhanced energy, mental clarity, detoxification, or muscle release, and the oils, developed by I Plus Q with an exclusive scent and formula specifically for Asaya, are also used in traditional Thai, deep tissue, and foot massages.
Guests experience a seamless flow throughout Asaya’s tranquil indoor and outdoor spaces, including several open-air areas for relaxation before and after treatments or for energy rebalancing at a daily Tibetan singing bowls ritual. Each of five double treatment suites features an outdoor relaxation area with rain shower and deep soaking tub.
In addition, the Signature Asaya Villa is an ideal setting for couples or small groups of friends to heighten their emotional connection and includes a spacious double treatment room, warm pool, oversized day bed, outdoor private Wellness Sala, and al fresco soaking tub and rain shower. Guests can enjoy a tailored selection of drinks and light bites to complement their wellness journey.
A variety of fitness and lifestyle experiences, led by experienced instructors and trainers, support guests in leading a healthy and conscious lifestyle. Offerings include yoga, meditation, mat Pilates in the tranquil beachfront gardens, and High-Intensity Interval Training (HIIT) on the secluded shores of Emerald Bay.
Asaya’s carefully selected skincare partner EviDenS de Beauté, along with local brands Sudtana and Moringa Project Thailand, have created signature products and rituals that provide guests with long-lasting results. Reflecting Rosewood Phuket’s commitment to sustainability and conservation, “Asaya Body” rituals utilize signature Thai blends curated from medicinal herbs with inspiring, relaxing aromas. These premium, Vitamin E-rich formulas leave skin silky soft and help moisturize the skin. “Asaya Face” rituals fuse Japanese and French anti-aging skincare philosophies with a range of EviDenS de Beauté beauty products that promote radiantly youthful complexions.
PROGRAM HIGHLIGHT: Fall into Wellness
Asaya’s Fall into Wellness is a curated wellness program designed to rejuvenate both body and mind through a holistic blend of personalized treatments, movement practices, and mindful rituals. The program includes a personal wellness consultation, a two-course Asaya meal with a healthy drink, and the flexibility to select four wellness experiences from a variety of disciplines. Guests may choose from Physical Therapy options such as Aroma Atelier Bespoke Massage or Therapeutic Massage; engage in Fitness & Movement classes including Muay Thai, Circuit Training, or Yoga; embrace Emotional Balance through Chi Nei Tsang, Sound Therapy, or Meditation; or indulge in Asaya Bespoke Beauty Rituals such as The Detox Ritual or Thai Herbal Compress. This immersive retreat is designed to align with the body’s natural rhythms, offering a personalized path to greater vitality and balance.
