Today, Rosewood Sand Hill, the luxurious urban retreat in the heart of Silicon Valley, proudly announces the grand opening of Asaya Spa, Rosewood Hotel Group’s signature wellness concept conceived to inspire a journey of self-discovery for a fulfilling life. Offering transformative therapies and experiences crafted to foster relaxation and vitality, the spa seamlessly marries innovation with artistry to create a sanctuary for holistic health and well-being.

Redefining the sophisticated allure of a modern clubhouse retreat, Asaya Spa elevates the luxury wellness experience through an inspired blend of design, innovation, and nature. Embracing a holistic philosophy, the spa blends contemporary science with timeless practices guiding guests toward a profound sense of clarity, vitality, and renewal. Offering an array of bespoke services—from restorative therapies and nutrition coaching to movement sessions and mindful rituals—each experience is thoughtfully curated to inspire a deeper connection to self. Designed by the acclaimed interior architecture and design firm NICOLEHOLLIS, the expansive 19,500-square-foot retreat draws inspiration from the tranquil beauty of the Santa Cruz Mountains. Rich wood finishes, chiseled stone, and intricately woven textures converge to create an environment of understated elegance and tranquility.

“Asaya Spa represents a new pinnacle of luxury and wellness at Rosewood Sand Hill,” said Philip Meyer, Regional Vice President and Managing Director. “Through personalized experiences that combine stateof-the-art restorative technologies with traditional techniques, we are thrilled to offer an unparalleled retreat for mindfulness, self-discovery, and reconnection with the natural world.” Crafted with meticulous attention to detail, the spa's key elements offer a journey of indulgent rejuvenation and well-being:

• Signature Therapies: Curated by Rosewood Sand Hill’s Spa Director Ania Mankowska, programs highlight pioneering skincare treatments – including exclusive facials by Dr. Barbara Sturm – as well as bespoke CBD massages, aromatic therapies, and body treatments that deeply nourish the skin and relax the muscles. 

• State-of-the-art Facilities & Treatment Rooms: Experience unparalleled luxury with exquisitely designed locker rooms, calming relaxation lounges, and a reimagined hydrotherapy circuit. Guests are invited to unwind in the hemlock Finnish sauna, a steam room clad in basalt and limestone, or the tranquil outdoor courtyard lounge. Treatment rooms combine natural materials and locally sourced artwork, creating a refined sanctuary of elegance and serenity. The duet Redwood Suite offers exclusivity and sophistication with a Hinoki wood Japanese soaking tub, private shower and restrooms, a secluded patio featuring a whirlpool, and a serene outdoor shower. 

• Nail, Lash & Brow Studios: The nail salon at Asaya Spa offers an elevated experience in nail care, blending luxury and precision to deliver impeccable results. Guests can indulge in a curated selection of treatments designed to rejuvenate and enhance, including expert manicures and pedicures that prioritize both beauty and wellness. Services include products and techniques from Margaret Dabbs and EviDenS de Beaute among others. Set within the serene ambiance of Asaya Spa, the nail salon provides a sophisticated sanctuary where guests can unwind and leave feeling polished and renewed. Opening later this Spring, a full-service lash studio will offer lash extensions, lifts, lamination, brow services, and waxing. 

• Reimagined Reception and Retail: The spa lobby at Asaya Spa offers an exquisite blend of luxury and functionality, featuring elegantly designed retail areas and a central millwork island that showcases curated wellness products. Guests can explore an exceptional selection of clothing lines, including Sporty & Rich, Autumn Cashmere, Eberjey, and Varley, alongside captivating home fragrance candles from Iconesse, Maison Luis Marie, Nomad Noe, and Flamingo Estates. Skincare enthusiasts will find premium offerings from EviDenS de Beaute, Dr. Barbara Sturm, Cosmedix, and QMS. Adding a distinctive touch, the lobby features jewelry collections from celebrated local designers Mabel Chong and Jennifer Tuton. Together, these elements create a refined and serene environment that invites guests to discover beauty, style, and wellness. 

Enhancing the holistic wellness experience offered by Asaya Spa, the Fitness Center at Rosewood Sand Hill provides state of the art facilities to complement the spa’s restorative offerings. Featuring the latest Technogym equipment, Peloton bikes, and an array of other premium amenities, the Fitness Center is open 24 hours a day, offering guests the perfect space for strength and cardio training. With access to scenic hiking and biking trails, an exclusive cycling concierge service, and guided trail tours, the Fitness Center integrates seamlessly with the spa to support a comprehensive approach to wellbeing.

Asaya Membership Options

Designed for those seeking balance, renewal, and connection, the Asaya Membership programs at Rosewood Sand Hill provide exclusive opportunities to fully immerse in a luxury wellness experience. The Asaya Lifestyle Membership invites frequent visitors and local community members to enjoy privileged access to state-of-the-art fitness and spa facilities, priority access to holistic wellness services, curated lifestyle experiences, and exclusive events throughout the property. For a more flexible approach, the Asaya Monthly Fitness Membership offers unlimited access to the cutting-edge fitness center, group classes, and wellness amenities—ideal for individuals looking to integrate movement and well-being into their routine at their own pace. Both membership options reflect Rosewood Sand Hill’s dedication to redefining luxury wellness and creating a sanctuary for rejuvenation.

To learn more, inquire at sandhill.spa@rosewoodhotels.com. For more information on Asaya and booking details, please visit here.

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About Rosewood Sand Hill

Nestled amid 16 acres, Rosewood Sand Hill melds the relaxed style and beauty of California Ranch architecture with fragrant gardens and stunning views of the Santa Cruz Mountains. Whether relaxing in the spacious guestrooms, indulging at Asaya Spa, or enjoying Madera’s delicious offerings inspired by the freshest local ingredients, guests will experience unparalleled attention to detail and impeccable service at this urban oasis. Rosewood Sand Hill’s luxurious accommodations feature 121 elegantly appointed guest rooms, including 31 suites ranging in size from 527 square feet for the deluxe guestroom to 2,372 square feet for the two-bedroom Presidential Villa. All guestrooms and suites offer private balconies or terraces with views of landscaped courtyard gardens, the swimming pool, or the Santa Cruz Mountains.

For more information: rosewoodhotels.com/en/sand-hill-menlo-park Connect with us: Facebook.com/RosewoodSandHill or Instagram @RosewoodSandHill

About Rosewood Hotel Group

Rosewood Hotel Group, privately owned by Chow Tai Fook Enterprises, is one of the world’s leading global lifestyle and hospitality management groups. It encompasses four brands: ultra-luxury Rosewood Hotels & Resorts®; upperupscale New World Hotels & Resorts; Asaya, an integrated well-being concept; and Carlyle & Co., a modern and progressive private members club. Its combined hotel portfolio consists of 54 properties in 24 countries with more than 30 new properties currently under development. For more information, visit rosewoodhotelgroup.com.

About NICOLEHOLLIS

NICOLEHOLLIS, led by creative director Nicole Hollis and CEO Lewis Heathcote, is an award-winning collective of over ninety designers specializing in interior design, architecture, and furniture. Known for their holistic approach to residential, hospitality, and product design, the firm works with global leaders to create spaces that reflect their clients' lifestyles. NICOLEHOLLIS has been featured in top publications like Architectural Digest, The New York Times, and Vogue, and has earned numerous awards, including recognition in Architectural Digest’s “AD100” since 2021, multiple Boutique Hospitality Gold Key Awards, and accolades such as Designer of the Year by the American Society of Interior Designers in 2023 and Hospitality Design's Designer of the Year in 2024. The firm has also published two monographs: NICOLEHOLLIS: Curated Interiors (2020) and Artistry of Home (2024).

For more information: nicolehollis.com

Media Contacts

Cinch PR

rosewoodsh@cinchpr.com