MENLO PARK | December 2, 2025 – Rosewood Sand Hill, the luxury resort located in the heart of Silicon Valley, is proud to announce an exclusive partnership with Flamingo Estate, the acclaimed California-based brand known for its botanically driven products and deep commitment to regenerative agriculture. Launching this winter, the collaboration introduces a broad, multi-touchpoint integration across the property, spanning guestroom amenities, curated retail offerings, and a festive, limited-time Holiday Afternoon Tea experience.

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A Sustainable Upgrade to the Guest Experience

At the heart of this new collaboration is the transition of all wet amenities in Rosewood Sand Hill guestrooms to Flamingo Estate products, including shampoo, conditioner, body lotion, and hand soap. The new aluminum, refillable bottles will make the hotel free of in-room plastic bottles, a key milestone in Rosewood’s sustainability goals. Guests will now enjoy Flamingo Estate’s cult-favorite botanical formulations, crafted with regenerative ingredients sourced directly from growers.

Curated Retail Integration

Guests and local visitors can also explore a premium edit of Flamingo Estate bath, body, pantry, and gifting essentials at two on-property retail destinations: Asaya Spa and Sand Hill Mercantile. The curated assortment features best-selling lotions, candles, pantry goods, and exclusive seasonal offerings, with limited-time holiday gift sets available throughout the festive season.

To celebrate this launch, Rosewood Sand Hill will host a one-night Flamingo Estate Marketplace event on Thursday, December 4th from 4-8 pm in tandem with the resort’s festive Tree Lighting Celebration, featuring limited-edition holiday products and interactive experiences. Open to the public, event highlights include:

• Meeting the Flamingo Estate team who will share the stories and inspiration behind their beloved products
• Exploring limited-edition holiday products and a signature Rosewood x Flamingo Estate Afternoon Tea gift box
• Complimentary gift wrapping in iconic Flamingo Estate packaging
• Tea tasting featuring Flamingo Estate botanicals

Flamingo Estate x Rosewood Festive Afternoon Tea

Beginning November 28th, this holiday Afternoon Tea experience is being held daily in the Rosewood Sand Hill Library from 2 - 4 PM. Inspired by the botanical world of Flamingo Estate’s scents, the menu features Northern California-driven seasonal ingredients: savory tea sandwiches, estate-influenced pastries, and eclectic desserts with an optional champagne pairing. Guests will enjoy a highly curated tea program and receive a complimentary amenity to take home.

Key Summary

• Rosewood Sand Hill announces a landmark partnership with Flamingo Estate, which will launch through multiple touchpoints across the luxury resort.
• All guestroom wet amenities will transition to Flamingo Estate, making Rosewood Sand Hill 100% free of in-room plastic bottles through refillable aluminium packaging.
• Exclusive retail integration featuring bath, body, pantry, candles, and gift sets will be available at both Asaya Spa and Sand Hill Mercantile, including limited-edition holiday products throughout the festive season.
• The new Flamingo Estate x Rosewood Festive Afternoon Tea is running daily through December 31, 2025, inspired by California botanicals and served in The Library, with a complimentary gift for each guest. (Booking link)
• Rosewood Sand Hill will host a Flamingo Estate Marketplace Event on December 4, 2025, from 4 - 8 PM, offering seasonal goods, tea tastings, and gift wrapping with the Flamingo Estate team.

FAQ

What is Rosewood Sand Hill and where is it located?

Rosewood Sand Hill is a luxury hotel and resort offering elevated dining, spa, and lifestyle experiences for the business and leisure traveler. Located in California’s Menlo Park, the resort’s expansive shared areas and lush manicured gardens combine to provide a hideaway and clubhouse feel in the heart of Silicon Valley.

What is Flamingo Estate?

Flamingo Estate is a California-based lifestyle and wellness brand known for its botanically driven bath, body, and pantry products in a variety of unique scents, created in close partnership with regenerative farmers, growers, and purveyors.

What makes this brand partnership unique?

A first-of-its-kind hotel partnership for the popular Flamingo Estate brand, this Rosewood Sand Hill collaboration seamlessly integrates with the property’s commitment to sustainability, stewardship, and clear sense of place. Guests and locals alike will benefit from the partnership, which will be activated across wellness, retail, and culinary experiences in the heart of Silicon Valley.

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About Rosewood Sand Hill

Rosewood Sand Hill is the modern clubhouse for Silicon Valley; a trusted retreat for visionaries where well-being is a way of life. Tucked into the foothills of the Santa Cruz Mountains in Menlo Park, California, the escape is shaped by its surroundings, blurring the lines between indoors and out. Accommodation spans 121 rooms including 31 suites, alongside six unique houses; each an expression of its Northern Californian setting.

The retreat invites guests to spend time with intention. Whether by the bar, at the fire or on the terrace, dining is refined but relaxed, grounded in region and season. Finnish saunas, basalt and limestone clad steam rooms and sound baths at Asaya Spa recalibrate the energy and sharpen focus while curated speaker series and personalized cycling routes inspire creative thought and meaningful connection.

Discover more: rosewoodhotels.com/en/sand-hill-menlo-park

Connect with us: Facebook.com/RosewoodSandHill, Instagram @RosewoodSandHill

About Flamingo Estate

Settled in the 1940s high atop the hills of Los Angeles, Flamingo Estate throughout its history has been a hedonistic enclave of sun-worship, folk mythologies, and psychedelic remedies — a secret haven for wild alchemy in the City of Angels. Now, Flamingo Estate is the home of Richard Christiansen, and, in the spirit of its origins, a radical celebration of pleasure from the garden. We carefully cultivate Mother Nature’s wildest, most precious gifts, at a time when we need them most. Championing the idea that Mother Nature is the last great luxury house, and sourcing rare ingredients from over 125 farms and collaborators. Instead of commodity ingredients, our goal is to get as close to the raw, natural material as possible, and to be able to trace each ingredient back to the farmer who planted it. Creating nutrient-dense rituals for daily pleasure, with Mother Nature as the guide.

About Rosewood

Rosewood is an ever-evolving global collection of hotels, resorts, and residences, born through the discovery of remarkable places. With 42 one-of-a-kind destinations, each property celebrates the culture and community that shapes it, upholding the ideal of hospitality as mutually revitalizing. Every detail is intricately woven to tell the story of the place, offering unexpected moments of discovery and connection. Rosewood Residences extends this spirit, inspiring a life where belonging and curiosity enrich every day.

Discover more at rosewoodhotels.com.

Media Contacts

Americas
Charlotte Goodman
Rosewood Hotel Group
+1 202 702 2601
charlotte.goodman@rosewoodhotelgroup.com

Northern California
Hannah Roberts
Cinch PR
+1 415 392 2231
hannahf@cinchpr.com