September 15, 2025 – Building on the momentum of its transformative sustainability platform, Rosewood Hotel Group proudly announces the second cohort of Impact Trailblazers, a program that celebrates the brand’s most forward-thinking properties in environmental and social innovation. Launched in 2024 under the banner of Rosewood Impacts, the Trailblazer initiative highlights properties that go beyond traditional hospitality to redefine luxury through purpose. These five newly inducted hotels, spanning Mexico, Italy, the British Virgin Islands, Vietnam, and the United States, join the original cohort in shaping a new paradigm for the industry, one rooted in regeneration, inclusion, and circularity. They will build upon the incredible success of the first class of Impacts Trailblazers, whose collective highlights included 43 community partnerships, 10.6% hiring from underserved groups, and the elimination of around 90% of front-of-house single-use plastics.

The 2025 class consists of Rosewood San Miguel de Allende in Mexico, Rosewood Castiglion del Bosco in Italy, Rosewood Little Dix Bay in the British Virgin Islands, New World Saigon Hotel in Vietnam, and Rosewood Miramar Beach in the United States, each of which has been recognized for their creativity and tenacity in support of Rosewood's vision to build a future where people and place enrich one another. They join the six inaugural Impacts Trailblazers bringing the total count of properties in the collection to eleven, representing nearly 20% of Rosewood’s global collection in less than two years.

Following in the footsteps of last year’s Trailblazers, each property has committed to a new set of ambitious environmental and social impact goals aligned with Rosewood’s broader Impacts roadmap, with a focus on circular hospitality, local sourcing, biodiversity regeneration, inclusive employment, and immersive guest engagement. Each property has committed to achieving at least one stretch goal – high-impact targets designed to drive meaningful change and inform the evolution of Rosewood Impact – by 2026. Goals include:

• 100% elimination of single-use plastics front and back of house
• 90% or greater waste diversion
• 70% local sourcing of protein and goods
• Long-term community and environmental investments
• Restaurants reimagined as businesses with purpose

“The second cohort of Impact Trailblazers builds on the extraordinary momentum of our inaugural champions and signals an exciting evolution in our purpose journey. These five properties are not only achieving meaningful impact at the local level, but they’re also expanding the blueprint for how luxury hospitality can be a regenerative force globally,” said Mehvesh Mumtaz Ahmed, Vice President of Social Impact at Rosewood Hotel Group.

Regeneration Rooted in Community in San Miguel de Allende

Cradled in one of Mexico’s most vibrant cultural centers, Rosewood San Miguel de Allende is building a model of circular hospitality rooted in local connection. Its latest culinary concept, Pirules Garden Kitchen, was conceived with a mission to revive ancestral techniques, champion local farmers and purveyors, and source 99% of its food and beverage ingredients within a 60-mile radius, honoring the richness of San Miguel’s land and people. This initiative underscores the hotel’s greater Impacts program which centers on uplifting local communities, with strong partnerships to enrich and support the city’s students, artisans, and culinary talent. The hotel works with local organizations such as Artesanías Trejo, a collective of local artisans specializing in glass and brass crafts that reflect the region’s cultural heritage. Their work is featured throughout the hotel’s rooms, restaurants, and design elements, with dedicated retail space provided for direct sales, helping to preserve and promote traditional craftsmanship. The hotel also partners with Jóvenes Adelante AC, an NGO supporting higher education for underprivileged youth in San Miguel de Allende. Through this partnership, 25 students have completed training hours at RWSMA. The organization offers scholarships, mentorship, skill-building workshops, English tutoring, and other resources to help students overcome socio-economic barriers and achieve academic and professional success.

Heritage and Inclusion in the Hills of Tuscany

Nestled in the Val d’Orcia countryside, Rosewood Castiglion del Bosco is bringing a 900-year-old legacy estate into a new era while honoring its rich Renaissance heritage and landscaping. The property’s Solidarity Purchasing Group (Gruppo di Acquisto Solidale) initiative is prioritizing uplifting its community by building deeper ties with local suppliers and producers, while a new inclusive agriculture project is integrating differently abled individuals into organic farming. The hotel also overhauled its operations to transition from a seasonal to a year-round workforce model, emphasizing its dedication to its community of associates. Two-Michelin-starred Ristorante Campo del Drago brings the richness and earthy flavors of the Tuscan hills to the table through the hotel’s very own organic gardens. As custodians of the historic property and through its reverence for art, cuisine, winemaking, and traditional craftsmanship, Rosewood Castiglion del Bosco embodies the harmonious ideal of a deeply rooted, age-old Tuscan lifestyle.

Island Conservation and Inclusive Creativity in the British Virgin Islands

At Rosewood Little Dix Bay, marine protection and inclusive hiring form the heart of its mission. Guests can participate in coral conservation and turtle tagging through the resort’s partnership with ARK, Association of Reef Keepers. The partnership has led to the creation of a Sea Turtle Recovery Action Plan, working together towards a goal of healthier oceans and thriving turtle populations. Additionally, Rosewood is helping lead the shift toward recycling in the BVI, where waste separation is still voluntary and largely manual, by implementing sorting practices and supporting local innovations like polywood, a durable material made from recycled plastic waste. The hotel has also introduced compost bins as part of its circular waste strategy and is collaborating with Green VI, a local non-profit that promotes sustainable development through recycling, environmental education, and climate resilience initiatives. Together with Green VI, Rosewood is contributing to policy discussions aimed at shaping future legislation around waste management and marine litter prevention.

Circularity and Youth Empowerment in Ho Chi Minh City

A business travel hub with bold ambitions, New World Saigon has become a benchmark for circular operations in an urban setting. The hotel now sources 85% of its food and protein locally, diverts over 93% of its waste, and transforms used coffee grounds into takeaway cups. Strengthening its commitment to sustainable sourcing, the property has deepened its partnership with a female-owned vegetable farm that specializes in organic, chemical-free produce. Vegetables, herbs, and specialty crops are cultivated to the hotel’s specific requirements, ensuring freshness while empowering local women entrepreneurs. The property is equally focused on their community, working with local schools and hospitality training centers to create meaningful pathways for youth, enabling them to escape poverty while meeting the growing demand for skilled professionals in the restaurant and hotel industry. Pioneering the first recycling program of its kind in Vietnam, the property has partnered with Lagom Vietnam to collect over 100,000 beverage cartons, turning them into coat hangers and pots, demonstrating their commitment to circular economy practices.

Regenerative Luxury by the Pacific at Miramar Beach

In California’s picturesque community of Montecito, Rosewood Miramar Beach is redefining what coastal luxury can stand for. This effort can be experienced across all layers of the resort experience, however perhaps none more so than Caruso’s, the resort’s signature restaurant. Caruso’s sources nearly 100% of ingredients locally, whether through local farmers, fishers, and ranchers or the property’s own farm, garden, and beehive, earning the restaurant numerous industry accolades. These include the coveted MICHELIN Green Star, recognizing restaurants at the forefront of sustainable gastronomy; certifications by Smart Catch, FishChoice, and Ocean Wise, all organizations that champion responsible practices for sourcing and farming seafood; and a Three Star Award from the Sustainable Restaurant Association’s Food Made Good standard, the only 360-degree sustainability certification for F&B businesses worldwide. Beyond its impeccable sourcing practices, Caruso’s and the resort at large have pioneered innovative solutions for lessening its waste, including a composting program that supports local farmers as well as the implementation of an LFC biodigester. Together, these efforts and more have contributed to a 53% reduction in CO2 emissions.

The introduction of the Impact Trailblazers in 2024 marked a pivotal moment in deepening Rosewood’s accountability and impact of bold innovation, local connection and shared purpose through property-level engagements. More details on the first cohort’s successes include:

• Rosewood Phnom Penh eliminated nearly all single-use plastics and reduced food waste by over 1,000 kilograms through a local sourcing initiative. The property featured Cambodia’s first indoor hydroponic garden, which now supplies 70% of the hotel’s leafy greens and herbs.

• Rosewood Phuket transformed signature restaurant Ta Khai into a Business with Purpose, sourced 100% of ingredients locally (including from its own on-site organic garden and 18 regional producers who champion indigenous farming practices), and launched mentorship opportunities for local students.

• Rosewood Hong Kong reached 90% waste diversion and found success in Blu House as a Business with Purpose, training and equipping 27 Special Education Needs students with personal and professional skills and hiring four to full time roles.

• Rosewood Mayakoba built an on-site greenhouse to support hyper-local sourcing and continued its partnership with scholarship-based bilingual school Centro Educativo K’iin Beh to support the children of associates and the local community.

• Rosewood Baha Mar achieved 100% local procurement of non-perishables and introduced guest-facing ocean conservation initiatives.

• Rosewood São Paulo has built a strong community centered on Brazilian culture and people by engaging local artisans through retail and design collaborations. It has implemented an inclusive hiring program achieving a remarkable 45% opportunity employment and reached an impressive 96% waste diversion rate.

These collective results set the stage for expansion in 2025, ushering in the second Impact Trailblazer cohort. Building on this momentum, Rosewood continues to advance a bold and actionable vision for purpose-driven hospitality, as a global hospitality group deeply rooted in place, powered by people, and committed to shaping a more equitable and regenerative future.